The Paradoxical Twins: Acme and Omega Electronics

The Paradoxical Twins: Acme and Omega Electronics Prepared by Samuel Jackson Rene smith Pedro curiz Tomm Brown for Dr. Jordan MAN 701 – Organizational Design and Theory School of Business/Graduate Studies Barry University Miami Gardens, Fla. Term A2/Spring, 2006 March 25, 2006 Case Summary: In 1986 a Cleveland manufacture bought Technological Products and subsequently sold the electronics division to separate investors that manufactured computer chips and printed circuit boards. One of the investors renamed their company Acme Electronics and the other investor renamed their company Omega Electronics, Inc. The Acme company retained its original management team and promoted the general manager to president. The Omega company hired a new president and upgraded several of its existing personnel. Both companies are located in the same geographical area and compete for the same contracts. Acme employs 550 people, whereas the Omega employs 480 people. In the 1990s, production of complex circuit boards by Acme and Omega was threatened by mixed analog and digital devices. Both companies realized the pending threat and started to aggressively seek new customers. In July of 1992, a major photocopier manufacturer was looking for subcontractors to assemble digital memory units for a new experimental copier. The project contract was estimated between $7 million to $9 million in sales. Both Acme and Omega submitted competitive bids for the production of units and both companies were selected to produce 100 units. The photocopier manufacturer explained to both companies that production speed was a critical element of the contract and that each company would only have about two weeks to produce the prototypes or risk delaying the final copier production. On July 13, 1992 the Acme company started ordering the necessary the parts and began production on the memory units. Each department worked separately and encountered problems that led to delays in the production cycle. Two days prior to the delivery date the photocopier manufacturer informed Acme that the rival company Omega had discovered a design flaw in the connector cable and that he would be sending over a new blueprint to re-work the memory units. According to the photocopier manufacture, Acme would still be held to the delivery date. On July 10, 1992, Omega started having meetings to get production underway. Within days the Drafting department prepared blueprints, while the engineering and production departments work together to begin methods design. However, on July 20 Omega discovered a design flaw in the connector cable. The engineering department redesigned the cable and the drafting department finalized the changes in the manufacturing prints. The additional delays in reassembly of the units at Acme caused them to deliver the 100 units late. However, Omega completed a full quality inspection of all 100 units and delivered the final units on time. The photocopier manufacturer split the contract between Acme and Omega and included additional provisions stipulating zero defects and reduced final cost. Ultimately, the Acme reduce it overall cost by 20 percent and won the total contract. Summary Recommendation: The Omega company should consider redesigning its organizational structure to become more functional in design in order to take advantage of economies of scale; in-depth skill knowledge and overall efficiency. The company should implement organization charts with clearly define job duties and responsibilities so employees fully understand their role in the organization. Also, the management team should used formal written communication to covey project expectations and a sense of urgency to complete the assignment within the allotted time frame. Case Analysis: The Acme Company appears to be designed around being efficient and task oriented in order to be a high volume manufacturer. The company has detailed organizational charts and job descriptions which define clear responsibilities. Management believes in providing written communication to achieving the task at hand. In fact, as soon as the company received the blueprints management immediately sent out written communication to all department heads and executives indicating the critical constraints and the expectations of performing efficiently. Based on the organizational structure, each department worked independently and at different speeds. Mr. Tyler, President was developing a relationship with the photocopier manufacturer by keeping in telephone contact and trying to learn of new developments. The Acme strategy has traditionally been to keep the client happy. In a time of crisis, Mr. Tyler was able to give direct orders and instruct certain departments to reconfigure the components as needed. At the same time critical decisions were made to skip normal quality control processes to stay on course. Ultimately, the company generated 90 quality made units with 10 being defective. On the other hand, the Omega Company appears to be designed around the team work approach to achieve production goals. The company does not have organizational charts and management believes that all employees should be familiar with various activities throughout the organization. Also, management does not allow written memos to the staff employees. Once the company received the blueprints management began having meetings to discuss the production method instead of dividing up the specific work assignments to achieve. The engineering and production departments pooled resources to work on the methods design. On the positive side, most of the problems identified within Omega’s production cycle were resolved quickly and overcome by the team effort approach. In the time of crisis and rapid changes needed to produce a quality product the company was able to effectively work as a team. Ultimately, the company delivered a high quality product with no defects and within the required time frame. Alternative Identified: Since, Omega is relatively small with only a few product lines the first alterative would be for the company to be more formal in its organizational design and structure, which includes organizational charts and well defined job responsibilities in order to become more efficient and reduce cost. Recommendation: First, Omega needs to restructure the company within the next three to six months. Implement a functional organization chart that has a well define hierarchy. Next, Omega needs to immediately implement a formal communication process throughout the organization to provide clear guidance and management expectations to reduce wasted manpower and maximize available staff resources. The Omega Company should consider sending out memos to show the significant time constraint of each job deadlines and definitely continue the company’s meeting process before productions. The Acme Company needs to meet with multiple employees involved in the workflow to prevent any complication to appear during productions. Acme should require each employee to have some sort of knowledge of everyone functions in the organizations. Perhaps, have a day dedicated to altering each employee positions to have a vivid understanding of their job titles. This would slow down further delay in production if a crisis occurs. Furthermore, it’s best that Acme improve the communication flow between the actual employees.

Morning Beach Essay

After a stressful work or semester in school, people would feel pretty tired and want to do something to release the stress; everyone has in mind a place to escape to for relaxation. My place of relaxation is beach, especially the peaceful quiet morning beach. Where’s the place for you then? It was early in the morning, when the sky was still dim, I was walking on the beach by myself with my scandals off, feeling the grainy sand that comforts my feet as I walked across the shore; as the tide hit on shore, the spray of water splashed on my skin, refreshing it was, I felt like as if I had drunk a glass of cold water on a hot summer day, and it drove the worm of sleepiness out of my mind. The salty air blowing on my face felt wet and cool as it passed by; taking a deep breath, it was the unique smell of sea coming with this blowingwing flow into my nose. How fresh and special the smell was, it left me with a deep memory. The beach was very quiet, there was no sound of men, but the seagulls peacefully chirp as they soar overhead, singing, and searching for food; the howling wind whistles through the beach like an arriving train; as the crash of the waves thunder through my ears, like a gigantic monster crying out, showing his strength to the world. As I looked back, the footprint I left showed my path; suddenly, a tide stroke on the shore, wrapping away the mark I had left, and then disappeared, left some stones it had brought with, as an evidence showing what it had done. Looking far, I saw nothing but the deep blue sea, it was as far as your eye can see, thus far and wide as if it was stretching out its arm, and wanted to hold sky into its bosoms. The sun was like a naughty child, little by little, rising up from the edge of sky and the deep sea, smiling, showing his face to the whole world. His light painted the sky with red, as if the sky was on fire. Frequently, there were people who jogging, biking, walking out dogs, passed by here, adding vitality to this place. This is the nature of morning beach; this is what is alluring me. Its quietness you can’t here in city, the site you can’t see in city. Here you don’t have to worry about anything, it wraps away all your stresses; it takes you into nature, as if you are a part of it. How beautiful the beach is! I felt like in dream, in paradise.

Desiging and Early College High School for African American Males Dissertation

Desiging and Early College High School for African American Males - Dissertation Example In many instances the latter may be an issue, especially when some teachers are afraid of young African American males (Brown, 2011). To this end, there are programs in the United States that provide mentoring for African American boys who need attention to help them prepare for college (Brown, 2011). The reason mentoring is so crucial is because public schools have traditionally misunderstood how to work with African American males to the point that they are not given the opportunities to partake in â€Å"classes offering enriched educational offerings† (Holzman, 2010, p. 4). For many African American males this means that they go to prison rather than college and they only find low wage jobs as a consequence of such tendencies (Holzman, 2010). This is not the intended plight of these students. They are viable students that can make a strong contribution to society if they are given a chance. Generally, African American males have a lower graduation rate than Caucasian studen ts and other minorities. According to the Educational Testing Service (ETS) (2011) African American males fail at a tremendous rate. ... In a regular high school this is well below the standard of Caucasian students who show 38 percent proficiency in reading by fourth grade and 44 percent proficiency in math by eighth grade (ETS, 2011). There is no doubt that something must be done to help African American males succeed. The New School Concept Across the United States, the development of new schools to provide parents with different choices for their children grew, because of the Now Child Left Behind Act of 2001. This Act created opportunities for schools to work with students in different ways, and it called for children to be proficient in certain areas at certain times in their education. This Act was to close the achievement gap between Caucasian students and minority students (blacks and Hispanics) but it but it created more of a gap for African American students instead of closing the gap (Knaus, 2007). Part of the challenge for many schools has been that they are given teachers who are unprepared to teach Afri can American students (Knaus, 2007). In large urban areas, where there is a large amount of poverty, schools may have â€Å"three times as many uncertified or out-of-field teachers of low-poverty schools† (Knaus, 2007, p. 1). When African American males become resistant to this type of schooling and choose not to attend, they can be subject to moves to other types of schools like â€Å"continuation† schools or alternatives schools, and then to the juvenile justice system (Knaus, 2007, p. 1). This is not the type of situation that society needs for its African American youth. Central to the success of any school and especially new schools is the quality of the educators who work with

Md5-8 Coursework Example | Topics and Well Written Essays - 500 words

Md5-8 - Coursework Example Also, it will be essential for them to monitor continually how the internet use development affects consumers and competition (Paley, 2005). Concentrating on the pricing strategies, Rolex watches employed a marketing strategy by using a premium pricing strategy. Rolex positioned its price distinctively from its competitors. The role of the pricing strategy adopted by Rolex watches was to portray its product as unique in terms of its quality and the reputable Swiss watches brand name. In contrast, Timex watches adopted a penetrating price strategy. Timex to penetrate the market resorted to having its watches priced slowly compared to its competitors like Rolex. It was meant to attract buyers and capture the share of the watch market. Both Timex and Rolex employed different pricing strategies. The difference is that Rolex highly priced its watches so as to have a distinct competitive advantage. On the other hand, Timex lowly priced its watches to raise awareness and penetrate the market. Basing on the Direct Marketing Strategies, there is a possibility that the internet or electronic direct marketing may replace old direct mail options and conventional catalogues promotions. The switch is because the internet as a direct electronic marketing tool is a more direct marketing tool compared to the conventional catalogues. The Internet enables consumers to be reached in an interactive manner. The rationale behind the switch to internet use as a direct marketing tool is because of its ability to communicate and carry out a promotion in a better way. Besides, the internet has proved to be less costly and enabled monitoring of the progress of the promotion and marketing (Paley, 2005). There is a justification to the reason there is a need to carry out a marketing audit of an in a unit of business even though its performance may be indeed

Computer Supplies for Estate Agents Firm Assignment

Computer Supplies for Estate Agents Firm - Assignment Example Price: 329.98 Celeron D 351J 3.2Ghz Micro Tower casewith front USB/audio (desktop case available on request) Intel D945GCCR motherboard (with on board sound / LAN / video) 512mb PC3200 400MHz DDR2 RAM 80gb Serial ATA2 7200rpm hard disk 52x CD-RW / 16x DVD-ROM combo drive Microsoft Intellipoint mouse Windows PS/2 keyboard Windows XP Home 17" LCD monitor Unit Price: 485.00 Required Units: 4 Sub-total: 1,940.00 Intel Celeron D 356 Processor 3.33GHz, 533MHz FSB, 512MB Cache Genuine MS Windows Vista Basic 512MB DDR RAM 160GB Hard Disk Multi-Format Dual Layer DVD RW Drive Integrated Graphics 6 USB Connections 2 PCI Slot 15" TFT Monitor Unit Price: 329.98 Required Units: 4 Sub-total: 1,319.92 For additional details about the packages, visit the respective links: For Package A: http://www.inf.aber.ac.uk/micros/trading/pentium.asp For Package B: http://www.pcworld.co.uk/martprd/store/pcw_page.jspBV_SessionID=@@@@1763325705.1177871206@@@@&BV_EngineID=ccekaddkkjihglfcflgceggdhhmdgmj.0&page=Product&sku=090877&tabIndex=1 B. 3 Notebook/Laptop (Sales Agents) For the sales agents, laptops provide them portable and handy officemate which they can use to load up their photos. Below are two notebook packages that suite the needs of the sales agents: OPTION A PACKAGE HP 510 Notebook Price: 299.94 OPTION B PACKAGE Aspire 3692WLMi Notebook Price: 367.67 HP (Hewlett-Packard) Processor - Intel Mobile Celeron (1.4 GHz )Processor Screen size 15.4" Memory 512 MB Operating System - Microsoft Windows XP DVD+-RW Dual Layer Combination Drive Ethernet (10/100 Mbps), Wireless Ethernet - 11 Mbps IEEE802.11b, Wireless Ethernet - 54 Mbps IEEE802.11g Video Card - Intel Graphics Media Accelerator 900 Hard disk Capacity - 60GB Unit Price: 299.94 Required Units: 3 Sub-total:...But prior of showing your firm the appropriate tools, the table below is a brief summary of your requirements: As the table shows there are 7 personnel to provide their needs which mean 7 computers (desktops and notebooks) will be provided and additional to it is a web server for the firm's database and website facilities. With the given budget of 30,000.00, our company provides you with the following options below based on your requirements. Note that all prices are VAT inclusive. Since the Managing Director and the 3 Administrative Staff shares some similar tasks in the firm, same Desktop PC units' specification can be applied for both. As provided below, our company provides you with two options to choose. Both works properly and meets the firm's needs but the preferable packages is option B since it is not only cheaper but the speed is higher and the capacity of hard disk space is bigger compared to package A. Package B: http://www.acer.co.uk/acereuro/page4.dosp=page3&dau22.oid=19899&UserCtxParam=0&GroupCtxParam=0&dctx1=17&CountryISOCtxParam=UK&LanguageISOCtxParam=en&ctx3=-1&ctx4=United+Kingdom&crc=4238085392 Printer is an important tool in every office in providing print-out reports, documents, forms, and images. Below is the suggested model and unit for a coloured printer required by the firm.

Is global warming due to human actions and can human race take actions Research Paper

Is global warming due to human actions and can human race take actions to stop global warming - Research Paper Example Facts and discussion presented in this paper are meant to illuminate the reality of the claim that â€Å"agricultural and industrial revolution, land-use change, and an increase in greenhouse gas concentrations are all such human actions which have raised global warming rate and acts like recycling, energy conservation, and tree plantation can help reduce this.† (Drallos, 2009) lays stress on the fact that human activity has played a significant role in exponentially increasing the rate of global warming owing to the increased burning of fossil fuels and industrial emissions which increases the CO2 gas concentration in the atmosphere and this plays a direct role in increasing the Earth’s temperature. Actually, the human population has been increasing so tremendously over the past many years that there seems no apparent end to the ongoing use of land, energy, and fossils, thus environmental scientists tend to be at loss of applying any useful strategy for controlling thi s dramatic and urgent environmental emergency.

Enterprise Resource Planning Research Paper Example | Topics and Well Written Essays - 3000 words

Enterprise Resource Planning - Research Paper Example There are some intangible Services associated with Hadeed products such as Out-sourcing, Transportation and Storage of goods, Logistic, etc. SABIC incorporated Shared Services Organization in 2003, to develop complementary services like Centralized Purchasing, Inventory Management, Supply Chain Management, among SABIC and its affiliates like HADEED to assist attain its strategic objectives from side to side augmented competence. It optimizes their Inventory by utilization of inventory management tools viz., MRP Planning, Inventory Optimization through ABC Analysis and Supply-Chain Management. On the contrary, SSWCC starts their operations from one-on-one i.e., consumers requests and keep in touch with customer and supply them best networking, newest technology, modified services and support for their services. SSWCC operates the customer services following doing the sales. The main dissimilarity among Manufacturing and Service provider can be well recognized by comparing the subseque nt Nature and Consumption of Output, consistency of Input and Output, Measurement of output and Labour Requirement (Lincoln, J.; Hanada, M.; 2001, 93-115). In this research with the literature review about the areas of this study for ERP systems. Next, in sections the study continues with the Research Methodology. Finally, in last section the author suggests his own personal viewsto be made in the area of research. 1. Introduction Enterprise resource planning: (noun); An accounting-oriented information system for recognize and preparation the enterprise-wide resources wanted to take, make, ship, and account for client orders. To asses the assignments we have select two large good reputed organizations from Secondary Sector & Tertiary Sector of Industry within Kingdom of Saudi Arabia. From public sector i.e. Manufacturing, the foremost company being HADEED (A SABIC Affiliate) which offer touchable product i.e. Goods & Commodities Steel Products and extra from Tertiary Sector i.e. Service, is Saudi Saline Water Conversion Corporation (SSWCC), which pleased its customers by offer high standard of insubstantial product i.e. Services Water Convention Network. Saudi developmental policies and plans are draw round in a five-year national plan that directs public investments. The eighth five-year growth plan (2005-2009) speak to lots of the challenges declare above. It has, for the first time, a long-term strategic viewpoint on growth based on the Future dream of the Saudi financial system towards 2025. It underscores a national promise to the people by: (a) put together all the MDGs and seeking to endorse the role of women and the childhood in national growth procedure; (b) supporting Government sector asset as the driver of future enlargement and promoting further diversification away from heavy dependence on usual resources, chiefly oil and natural gas, avoiding unenthusiastic impacts on the environment, chiefly water resources; and (c)

Career Planning Assignment Essay Example | Topics and Well Written Essays - 1250 words

Career Planning Assignment - Essay Example In this paper, an attempt will be done right from class, internships as well as organizations of students. I like Loyola Marymount University based on the fact that it has a rich career development program. Loyola Marymount University Office of Career and Professional Development (CPD) in Von der Ahe 135 contain a number of career development opportunities. First, it has business school. The school has business specialization in various categories that fall within the Department of business administration, finance and Economics. The various departments avails a fundamental and culturally significant business concept that exposes students to the larger business world. The business concepts touch on economic aspects of any company in a given country. The business analysts collaborate with academicians across all fields through the lines of academic disciplines and business interactions with the surrounding Los Angeles communities. The business department also offers diverse learning opportunities in various business fields. In general, the business department encourages me to explore the b usiness world in a more visual and real way by availing experience in doing business. The other career development service available in the LMU’s Office of Career and Professional Development is the theater arts. The Theatre Arts program provides me with a strong inclusive course work schooling and experience in such fields as acting, design, directing, theatre technology, criticism, history and playwriting. Intimate classes give room for close working associations as pertains to the faculty. I am certain to get a unique experience in theater with standard, current multicultural networks, political as well as progressive. I can also have opportunities to undertake personal research and projects that are quite creative. Besides, I am

TELEVISION COMMERCIAL ANALYSIS (Film & Television) Essay

TELEVISION COMMERCIAL ANALYSIS (Film & Television) - Essay Example Because advertisers are trying to gain the attention of their target consumer group, they work hard to depict the ideals of the society. If young and slim is attractive, they will work that into their presentation in as many ways as they can. If macho and hard is the current fashion, this, too, will be reflected in the way a product is marketed. At the same time, by changing the way they combine different types of visual clues, these same media outlets can help to redefine a culture, to make it more tolerant of ecological issues, for example, or to change the way a society views gender roles. A national advertisement for Apple computers demonstrates how commercials can even compare two comparable products while still sending a message that places particular emphasis on identity values. The commercial features two men standing in an empty white room. There are no other colors, no walls and no distractions from these two guys. One introduces himself as a Mac computer and the other introduces himself as a PC. The one claiming to be a PC is dancing, causing the Mac guy to notice his I-pod music player. This starts a conversation about how the I-pod works seamlessly with PC’s I-tunes and brings out some helpful suggestions from Mac regarding I-movie, I-photo and I-web, which all, apparently, come with Mac in a specialized package called I-life designed to make the Mac owner’s life more entertainment friendly, accessible and usable. This sets up the disparity between the two machines as PC starts listing the cool features that come in his package, including a calculator and a clock, delivered with as much pride and self-importance as he can muster. Mac provides PC with the opportunity to list more cool user-friendly features with the simple questions †Å"What have you got?† and â€Å"Anything else?† These questions are very carefully delivered in a friendly, conversational tone that eliminates

Classify the business according to its ownership - McDonalds Essay Example for Free

Classify the business according to its ownership McDonalds Essay The business I have decided to choose for this assignment is McDonalds. McDonalds ownership is a franchise. McDonald is a large business with more than 30,000 restaurants in over 100 countries, serving more than 38 million people each day. * Overseas comparisons indicate that franchising is the fastest growing form of retailing and McDonald has grown quickly by granting franchises. The term franchising has been used to describe many different forms of business relationships. This form of business ownership was first introduced in the U. K. It is a form of business organisation that is becoming increasingly popular in the United Kingdom. * A franchise is an agreement between two parties. An entrepreneur (franchisor) and franchisee. The franchise agreement grants to the franchisee the right and authorisation to operate a specific McDonalds restaurant, at a single address. The franchise term is usually for a period of 20 years. These franchise rights include the use of McDonalds trademarks, restaurant dà ¯Ã‚ ¿Ã‚ ½cor designs, signage and equipment layout, the formula and specifications for menu items, use of McDonalds method of operation, inventory control, book-keeping, accounting and marketing. * A separate franchise lease covers the right to occupy the restaurant premises. In returns, the franchisee agrees to operate the business in accordance with McDonalds standards of quality service, cleanliness food safety and restaurant safety. The franchisee is expected to take a hands on role in operating the business, and to be involved in local civic and charitable activities. * Throughout the franchise term, the franchisees sole business interest should be McDonalds. Franchising is really the hiring out or licensing of the use of good ideas to other companies. A franchise grants permission to sell a product and trade under a certain name in a particular area. For example if I have a good idea, I can sell you a licence to trade and carry out a business using my idea in your area. McDonalds is a big example of brand franchising. McDonalds has grown its business in the United Kingdom through franchising outlets. Explain the benefits and constraints of the type of ownership. In order to succeed it is necessary to consider the benefits and constraints involvement in franchise. There are clear benefits to this: * You dont have to come up with a new idea. Someone else had it and tested too! * Large, well-established franchise operations will often have national advertising campaigns and a reputable, well established trading name. * Good franchisors (BFA) will offer comprehensive training programmes in sales and indeed all business skills. * Good franchisor can also help secure funding for your investment as well as e.g. discounted bulk-buy supplies for outlets when you are in operation. * If you are aware that you are running a franchise customers will also understand that you will be offering the possible value for money and service although you run your own show as a part of a much larger organisation. Benefits for franchisor: * Low capital expenditure franchising is an excellent method of expanding your business with a limited amount of ready capital. Franchisor takes a share of profit without taking risk. Low risk route to expansion. * Personal commitment and motivation from franchisees is greater than from employees, the reason being that they have more accountability and responsibility than an ordinary employee. * Reduced daily involvement it is a method of obtaining conscientious and dedicated personal who work hard to a safeguard their investment. Benefits for franchisee: Some of the advantages of franchising to the franchisee are that it gives them the opportunity of sharing some of the benefits of a large business such as: * An established reputation * A known brand name and image * Skilled management * Large scale advertising programmes which are usually paid for by an advertising levy * Economies of scale, producing on a large scale is termed economies of scale. McDonalds does this by trying to keep low cost through economies of scale. They try to select suppliers, which will give the company value for money. * Franchising also offer much of the independence of a sole proprietor In this way a small business benefits from the economies of scale That comes from being part of a large company organisation. Constraints of franchising * Limits on product price they cant change their product price up to wherever they want. They have limits for price. * Limits on variety of product they cant have variety of products. Customers get confused if theyll keep variety of product they have to keep certain products. * Limits on freedom- they cant do whatever they want. They have to follow owners instructions to run their business. Franchisees have not much freedom. * Limits on the title of their business- they cant even change the colour of their title. As you can see they have same colour and title style wherever their branches are. Task 2: A Clear description and explanation of the objectives of the business. The objectives of businesses can vary enormously. Companies may have a number of objectives. In general, the objectives pursued by a business tend to vary according to its size, ownership and legal structure. Small businesses are more likely to focus on survival as an objective as they tend to lack the financial resources to cope with adverse trading conditions. Larger businesses may aim to maximise profits. As being one of the larger businesses McDonald has the following objectives: * Profit maximisation * Survival * Market share * Growth * Providing exceptional customers care * Remaining an efficient and quality producer offering high value to customers (according to companys policy) Profit maximisation: Profit maximisation is likely to be an important objective for most companies which shareholder including McDonalds owns. Profit refers to the extent to which revenues exceed costs, so profit maximisation occurs when the difference between sales revenue and total costs is greatest. Companies such as McDonalds seek to maximise profit to cover up their costs and to provide high returns for their shareholders. McDonalds does this by trying to keep cost low through economies of scale. They try to select suppliers which will give the company value for money. In order to maximise sales they have various sales promotion throughout the year. The basis for their profit is low cost rather than high price. Survival: Survival is an important objective for many businesses. According to the business writer Peter Drucker: It is the first duty of a business to survive. The guiding principle of business economics, in the other words, is not the maximisation of profits; it is the avoidance of loss. Business enterprise must produce the premium to cover the risk inevitably involved in its operation. And there is only one source for this risk premium: profits. Most recently established businesses like McDonalds have survival as objectives. This is because often they have intense competition in the market so they have to spend heavily on their advertising to attract customers. They have to ensure that they remain the Market leader in their industry. Growth: Growth occurs for the company when there is an ongoing increase in an economys production of goods and services. McDonalds pursues growth through selling more franchises all over the world in order to have a presence in most countries in the world. They can achieve this by increasing the overall size of the business by merging or joining other firms of buying them out through a take-over. McDonalds recently went into a joint venture with prà ¯Ã‚ ¿Ã‚ ½t a manager in order to enter another segment of the U.S market and gain a greater share of the market Increasing sale or market share: Growth occurs when there is an ongoing increase in an economys production of goods and services. Many businesses pursue growth strategies because their managers believe that this essential for survival. If the firm grows, it grows with more customers, earn higher profits and begin to establish itself in the market. Growth offers: * Increased returns for the owners of the business * Competitive salaries ( and more job security ) for employees of the business * A wider range of products for the business exists and potential customers it is increasingly common for mangers pay packages to successful managers can earn substantial incomes if that is reflected in the companys share price. Increasing market share is an important objective for McDonalds. It is likely to be a key objective any business operating in a market which is not growing. For example, the market for traditional beers in the U.K is not growing indeed there are signs that it may be declining. As the market is not increasing the size, brewers of traditional ales can only increase sales by taking market share from competitors. Market share is also important for McDonalds because that considerably from producing on a large scale. They use expensive equipment and the financial advantages of producing on a large scale are termed economies of scale. Where these economies exist, firm will attempt to take a greater share of the market. This allows them to sell their product at lower price, increasing their competitiveness. Task Three: Every organisation will need to acquire, use and change factors of production in order to produce goods and provide services. McDonalds has several functional areas that exist in the business to help the business meet its objectives and to provide goods and services as well. And each of which is supported by a particular administrative office. The administration of each function is based on its offices. There are many administrative offices each with a specialist responsibility and function. The functional areas McDonalds has are as follow: * Finance * Production * Human resources * Marketing * Research and development * 1) Finance Function: The finance director George Mackay is responsible for finance department. The main activities of finance function are: * To keep record of all business transactions, keeping of cost and revenues and setting target through budgeting. * To provide information about services. * To develop new product that satisfy customers expectations. * Quality assurance * Supply chain * Measure the financial performance of the business. * Increase market share so they can make profit and give money to their shareholders. * Control the finances and cash flow so the business stays solvent, i.e. does go bankrupt. * Take timely decisions by comparing the predicted performance with actual performance. This chart shows the structure of finance department. Finance Director Finance Information services New product development Quality assurance Supply chain According to McDonalds finance director accurate financial information allows them to achieve their most important goals to increase profits by expanding, sustained growth and charitable objectives. McDonalds not only invests much of its profit in extending its own business but also set aside millions of dollars each year to fund charitable activities. Not only this, McDonalds also provides different type of support to other organisations and schools. * McDonalds has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost. * McDonalds supports the Groundwork Trust, an environmental urban regeneration programme. * McDonalds is a major sponsor of international football. * McDonalds donates million of pounds towards community, educational and charity programme. * McDonalds also provides salary and benefits to its employees and reviewed on regular basis. As for most of the time McDonalds made consistently high profits around $3,633 million and have grown successfully by making good profit and still planning to grow more further (according to the McDonalds book). 2) Production Function: The function of the production department is to change inputs into outputs, which means produce goods and services are to be brought by the customers. McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market. And this is what production department is responsible for. In order to deliver on this, the company has made commitments: to food safety, food quality and to nutrition. Company systems and procedures must be continuously updated to ensure the highest standards of hygiene and safety. All staff receives proper training in food safety. McDonalds food is made from the basic commodities: red and white meat, fish, eggs, milk, grain and vegetables. All raw ingredients are produced to exacting specifications and the highest possible standards and quality and safety. McDonalds highly trained workers work with suppliers to maintain and develop product quality. McDonalds recognises the importance of a balanced diet, lifestyle and health therefore provides hot, less fat and fresh food to their customers. McDonalds invest a lot of money in new technology. Thus, improving the quality food preparation and helps achieving companys aim of growth in the fast food market. * Controlling production methods and planning the scale of production * Controlling costs and working efficiently * Meeting the specific needs of customers McDonalds is working hard to develop their products and provide their customers a variety of differentiated products, which helps to meet another important objective satisfying customer needs because increasingly customers expect to buy the product that meet their exact needs. Developing efficient methods of production to reduce cost is helps to make profit and growth because a fall in the cost of production resulting form an increase in the size of a business, which is called economy of scale in the language of business. When outputs rises, the cost of production per item-the unit cost-falls, and the business can reduce the price of its goods. With the lower price, it will get more customers and so benefit from the even lower unit costs. This will make it more competitive and can easily increase market share. McDonalds has raised standard through out the food processing industry. 3) Human resources: Human resources department deals with staff recruitment, training and development. Human resources is a very important function for the business because it selects the workforce (the right people for right job), provides training and development of staff, which improve their skills, performance and relates to the aim of McDonalds, which is the best service for its customers. Efficiency helps a business run more smoothly, effectively and profitability. Efficiency begins with developing ways of working that are easy to understand and do not waste time or energy. Division of labour, in which each workers carries out a specific job, increase speed and the more people you serve each day the more profit you make so it helps to maximize profit as well as expand the business. McDonalds have their employment policies. McDonalds employs some of the best, most ambitious people on the job market. Whether they join as hourly paid staff or management trainees through graduate or a high standard re cruitment, they have the opportunity to develop a career, which can take them to the very top. Above all, McDonalds values people with a positive attitude towards customers, themselves and other employees, and strive towards delivering the highest standards of quality, service and cleanliness. The ability to understand and adopt McDonalds customer-led culture is as worth as the more usual career entry requirements of GCSE and university degree. The company is an equal opportunity employer and 1992 set up an equal opportunities group to help foster a diverse workplace and highlight equal opportunities as an important part of the company s ethos. McDonalds commitment to equal opportunity extends beyond race, gender, ethnic origin, marital status, colour, nationality or disability, to compass people with very different backgrounds and experience. Whether university graduates and those without formal qualifications, first jobbers or those who have worked for decades, what binds employees is the knowledge that the opportunities are as great as an individuals ambition and ability allow. And if employees are happy with the opportunities they are getting form the company they work hard for the company and try to provide best service in the world. It is important to retain talented staff and staff who have become skilled through training. By recruiting quality staff who are committed to the business, thus reducing recruitment costs by not having to recruit too often. McDonalds also provide benefits with salary to its staff. Hourly paid staff benefits: * Free meal allowance * Paid holidays (4 weeks per annum) * Free life assurance (value dependent upon service) * Private health care (for employees aged 19+with 3 years service) * Sponsorship Programme * Stock purchase scheme * Employees discount card * Service awards (at 3, 5, 10, 15, 20 and 25 years service) * Stakeholder pension Apart from good rates of pay, McDonalds try to provide good working conditions and incentives. This also helps McDonalds to meets its objective of expanding and providing best service to the community. 4) Marketing: According to the research about McDonalds marketing is the whole process by which goods get from producers to buyers. More people work in Marketing than in production. Marketing involves marketing research, distribution, pricing and promotion. As last week McDonalds was offering 2 normal fries, hamburger, drink for only à ¯Ã‚ ¿Ã‚ ½2 and that offer was only for limited period. Marketing department deals with advertising, promotion and improving the image of the product and services to attract more customers. The fast food industry is in which many companies compete for customers. McDonalds provide a better product, give better value for money, provide a superior service, better at distributing and selling its good and services and making them known through advertising and publicity. There is no doubt that McDonalds do a lot of advertising and promotion activities. One of them is mentioned above. Recently McDonalds announced that Kay Napier, Procter Gamble marketing veteran, vice President/General manger, has been hired as a senior Vice President of marketing. McDonalds marketing director said, I am delighted to add this kind of marketing talent to our team at McDonalds. This is another step in elevating one of the worlds great brands to an even higher level of marketing strength and value. This will also help them to achieve their objective, which is growth. Customer can be attracted through good eye-catching advertisement, advertisement has this tremendous ability to shift demand curve to the right. As customer increase income rises which helps achieving companys aim of making profit so that they can cover their cost more easily. McDonalds also meets its objective which is satisfying customer need by knowing what customer want and how much they are willing to spend on their food. To achieve this objective marketing department employees special research team for the test products do surveys with customers to taste new product and answer questionnaire about them. According to McDonalds policy McDonalds will not work with any supplier who does not adhere to the standards required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and quality hygiene. This policy helps McDonalds to meet its objective of Providing best food, beat com petition and improve the company image. 5) Research and development: The purpose of R D is to enable business to compete successfully and achieve permanently sustainable competition over its competitors by becoming more efficient and/or profitable and giving customers added value. To achieve this McDonalds always and will continue to develop new products that satisfy customers expectations for great taste and great value. The companys new product and development team works with suppliers to expand the menu with new core and promotional food items. The team helps to ensure that all new food items meet McDonalds high quality and safety standards. As with the existing product range, McDonalds solicits and carefully listens to customers view on any new or promotional products. * McDonalds offer more and more choices for breakfast by developing new products as more and more customers eat breakfast out rather than at home. * Changing existing products McDonalds uses conventional food chemicals or additives that add flavour and colour that helps to maintain freshness and make changing in existing products by listening to customers views. * Collecting data from worldwide research McDonalds has special research team to find out what customers want and how much they can spend. McDonalds also has restaurant development policy: When McDonalds has local knowledge which is a key to choosing new locations, McDonalds on discussion with local managers who are closely involved at roots level with their local communities. By keeping customers convenience McDonalds develop new restaurants. Company is committed to responsible and works closely with local planning and community groups when developing new restaurants. Every bullet point and information is written there helps McDonalds to achieve its objective of providing good service to the community by attracting more customers and making profit. There are advantages and disadvantages with every functional areas but each functional area helps McDonalds in one way or another to meet its objectives. Task Four: There are three types of management style and they are: * Democratic * Autocratic * Consultative Management style will describe the different ways that the managers treat their employees and also the way the in charge of the employees. Democratic management style: This type of style involves empowerment. Individuals and team are given responsibility to make decisions, usually with a given frame. The team is then responsible for the decisions that it makes. A manager with this style will feel comfortable allowing others t make decisions. Autocratic management style: This style is where manager gives out instructions, telling people what to do rather than asking employees. The manager is the only person who contributes to decision making. Consultative management style: Consultative mangers are ones who seek to consult other to implement decisions. This type of style wants to draw on more sources of opinion than just her or himself. The purpose of management style is to remember where we started. Business exists to satisfy demand for particular goods and services and in order to do this they need resources; the factor of production. Being the fast food company McDonalds exists to provide catering service to the community. Management is concerned with planning, controlling and co-ordinating the acquisition and use of these resources. In large concerns like McDonalds, managers run the business by using people and information. The term managing comes from the Latin word for hand, as does the word manual. It originally meant handling things but did not originally apply to people. McDonalds Management is responsible for the preparation, integrity and fair presentation of the consolidated financial statements and financial comments. The financial statement has been audited by independent auditors, Ernst Young LLP, who was given unrestricted access to all financial records and related data. The audit report of Ernst Young LLP is presented herein. The Board of Directors, operating through its Audit Committee composed entirely of independent Directors, provides oversight to the financial reporting process. Ernst Young LLP has unrestricted access to the Audit Committee and regularly meets with the Committee to discuss accounting, auditing and financial reporting matters. McDonalds has an autocratic management style. A manger takes entire responsibility for decisions and, having set objectives and allocated tasks to employees, expect them to be carried out exactly as specified. Employees are told exactly what, how and when work must be started and finished. It is the kind of management style associated with a corporate culture centred almost exclusively on production. Power is focused at the top, and the centralised decision making is geared to getting the goods out of the company and to customers. The culture of a business can be widely affected by its attitudes, values and beliefs. There are different types of culture McDonalds is very close to customer driven culture by keeping this culture in its mind McDonalds works and as it is described before that McDonalds first priority is its customers. Attention is focused on improving all aspects of the production process down to the minutes detail for the customers benefits. Technological culture is focused as well. To improve its technology and develop new products they listen to its customers as well as to their staff. An autocratic style does have some advantages and advantages for McDonalds. Disadvantages are: * Workers may want some flexibility, freedom, little contact workers therefore little teamwork, can be demotivating. * Disadvantage of having a hierarchical structure is that messages can get distorted or lost from one manager to the next. * There is also poor communication between the different functions. Advantages are: * Need quick decisions, health and safety, clear and consistent approach helps employees * Advantages of the hierarchical structure are that every one knows whom they are responsible to and whom they are responsible for. * This can also shows where specialists are needed in their divisional groups The organisation structure McDonalds has is hierarchical structure, which you can see on next page. The benefits McDonalds gets are clear management structure, clear lines of responsibility and control and functions are clear and distinct. Of course where there are advantages there are disadvantages as well. The disadvantages McDonalds has are many layers of communication and many layers of authority and decision-making. The relationship between structure, management style and culture Structure Management style Culture Hierarchical, many levels Autocratic Based on routine procedures of management, e.g. in and job roles, decisions are large business like McDonalds centralised. Being a huge company McDonalds has an Operations Director (Peter Sullivan), Development Director (Peter Richards), Finance Director (George Director), Marketing Director (Matthew Howe), HR Training Director (Carmel Flatley) and chairman and chief executive (Andrew Taylor) are the most important people in the company. Together with the other directors, they oversee the work of the companys five vast departments: Operational, technical, real estate, financial and marketing. There are also regional manager senior supervisor and superior supervisor, restaurant manager and assistant manager. The board of directors have senior jobs in the company, overseeing different divisions. These are the executive directors. The board also includes non executive directors, who do not work for the company. They help the board make decisions and look after the interests of the shareholders. McDonalds also have training and careers or its employers. McDonalds employs local people in their own community. It is an equal opportunity employer, and women and people from ethnic minorities are represented at all levels. Young people accepted for a position on McDonalds career programme can quickly climb the promotional ladder. Trainee managers go through a series of training courses at centres set up in their own community. They receive even more important on-the-job training at a McDonalds restaurant. McDonalds has an open door policy, which allows staff access to managers from the chairman down. Everyone is welcome to make suggestions or complaints. McDonalds also holds a frequent meetings called rap sessions where staff can voice their complaints to someone from headquarters or air grievances to a member of management from another restaurant. McDonalds now has a bureaucracy; senior staff is not even treated with the awe they command in some companies. Even the chairman is approachable. The staff and the public have open access to him through the companys open door policy. There is a McDonalds management structure on next page. Task 5: A description of the use of ICT for internal and external communications of the business. Businesses need to communicate with a range of individuals and other organisations including their customers, their suppliers, as well as their own employees. Every organisation will need to be able to communicate effectively with staff at all levels for it to function smoothly and efficiently. These are the reason why communication is important for a business or an organisation whether it is internal or external. The business I have chosen for this assignment is McDonalds. McDonalds also has internal and external communication to run its business effectively. McDonalds has an IT strategy. Information technology is important where it enables a business to achieve its goals. However cost is always important and evidence seems to show that IT is more expensive than firms realise. According to Management Consultants, support cost can be five times the amount estimated. This includes help from other staff and time spent on security and back-up procedures. Other costs can include: * Staff training * Introducing health and safety measures * The need to maintain efficient security Two recent trends in keeping down IT costs are: Downsizing: when we look at human resources management then downsizing means is lying off employees. However in IT it simply means using smaller systems, such as a mini-computer instead of a mainframe, or a PC instead of a mini. This is possible because hardware is becoming more powerful. The other recent trend is outsourcing. Outsourcing: This again is a term used in human resources management Internal and external communications: Internal communication: Internal communication is communication that takes place within the organisation. The three main ways of communicating information inside McDonalds are intranet, McNews and MDUK and High levels. Methods of keeping In touch with staff: * Intranet Launched in the year 2000, McDonalds UK intranet provides a fast and up-to-the-minute source of information for McDonalds restaurant management and office staff. It is a single point of reference administrative requirements, news and marketing materials. * McNEWS AND MDUK McNews was the award-winning magazine published bi-monthly for all restaurant staff. In 2002, McNews was re-launched as MDUK a lively people-focused magazine, it covers news, activities and events from restaurants around the country. * High levels Published bi-monthly for all management and office staff it is a showcase for best practice, recognising individuals outstanding practices and achievements, as well as highlighting internal and external awards. * An email system operates in all offices and company-owned restaurants. * Regular staff communication sessions are held in the offices. * Employee satisfaction surveys for both office and restaurant staff are held annually. This is how McDonalds communicate with its staff. The purpose of internal communication is to communicate with its internal customers, which are employees to run business effectively and smoothly. Provide them information they need time to time. External communication: External communication takes place between the organisation and the outside world. McDonalds needs to communicate with a range of stakeholders including shareholders, customers, government, suppliers and the community. Communicating with suppliers and customers: * Telephone: The most frequently used form of external verbal communication is telephone. McDonalds uses this form of external communication to contact with their suppliers. Apart from this McDonalds has answering machines to keep in touch with customers. Phone answering machines tape callers messages, which can be played back from a distance by calling the number and typing in a code. * Business letter: McDonalds has its address available on its every website for their customers and also to obtain your copy of the pack you can contact them by sending a letter. * Website: Most companies have an internet website including McDonalds. McDonalds uses this for all external communications purposes and for public relations activities. I also used McDonalds website to do research for my assignment. * Fax: Fax is a form of external communication. Fax machine is used to transmit and receive suppliers to communicate. The purpose of external communication is to communicate with its customers, suppliers and community. Provide them information about the business they want. Benefits: The benefits of using internal communication are: * The benefit of using intranet to business is that it provides a fast and up-to-minute source of information for McDonalds restaurant management and staff. * McNews magazine covers news, activities and events from restaurant around the country. * E-mail system is faster and efficient. Information and reports are confidential. The same message can be sent immediately to many people. * Employee surveys helps to get employee views. The benefits of using external communication are: * Telephone is fast and its great benefit is that it allows people who would find it difficult to meet to converse. And a person who cant read or write can talk over the phone to get information. * The use of business letter saves time for the person whom you are writing to and you can explain in detail. Not everyone has access to internet so if somebody who needs information about the organisation can write a letter to them. * Fax does the same thing its transmitting speed is fast and saves time. Again if somebody need information about the organisation can contact them through fax if has no access to internet. * Website provides a lot of information about the organisation and in detail with pictures and graphs make easier for you to understand. It saves time of both who wants information and the one who is giving. For example if you asking the manager of McDonald about the company but he hasnt got enough time to give you information in detail so when you have time you can go on to McDonalds website and look for the information you need in detail. In order to achieve business objectives McDonalds has created communication channels which all allows the company to communicate effectively both internally and externally. Due to successful communication when looking at the McDonalds UK financial profile form 1998 to 2001. One can clearly see a substation increase in profit during this period. By using effective communication McDonalds meets a range of organisational objectives which are crucial for the business such ads being a market leader, no 1 fast food retailer in the world which is due to the excellent reputation built throughout the year by maintain strong relationships with customers, adapting to new environment investing in new technologies and continuously up-grading systems and improving staff training. All this reflected in McDonalds ability to maximise sales profit and revenues. ICT has an enormous impact on McDonalds business internally and externally. E-mails replaced the old fashioned methods of communication such as letters and phone calls. The company has a very sophisticated network database which replaced the traditional systems of filing, storing information. Computers are used every where in the business to replace a range of standard operations such as maintaining stock levels, organising deliveries, preparing invoices and recording payments etc. The use of the internet website enables McDonalds to reach any place in the world and is a very latest link with the global market for example every body can obtain the information from the website in a matter of minutes. The global net exchange enables McDonalds through electronic data interchange (EDI) system to arrange financials transfer dramatically reducing time, paper work and costs. Poor communication results in mistakes, anxiety, low morale, inadequate control and aggression. Not surprisingly there is concern to improve the quality of communications. First this means improving the communication skills of people within the organisation. Second, it means developing systems of communication. We can identify the skills required by individuals as: o Patience o Discretion o Understanding o Assertiveness where necessary. A clear explanation of how the production process and quality assurance / control system employed by the business help it to add value to its product or service. McDonalds production is a very important process in McDonalds business activities and it involves: o Processing o Manufacturing o Assembly o Craft-based production Processing: Most of the McDonalds products are created by processing which includes food and drinks. Processing involves treatment such as washing, cutting, salting, weighting, heating, grilling and frying etc. The raw materials such as meat, chicken, fish and vegetables etc are passed through a series of processes until the desire form product is produced for example chicken fillet is processed into chicken burgers, grilled and then assorted with salad cream. Manufacturing: Manufacturing involves making boxes, cups, sticks and different childrens toys which McDonalds has special facility to produce techniques include for example producing plastic toys from plastic granules called Polietilen which is put into a machine which is heated and under pressure different shapes are made for toys. The same thing applies for the plastic cups for hot and soft drinks. Assembly: A typical assembly operation for example putting together big Mac and French fries with a cup of soft drink in a paper bag to serve the so-called big meal for à ¯Ã‚ ¿Ã‚ ½4.99. Another example for an assembly is when staff is in the workshop assemble kids toys, which go together with the kids happy meal. Craft-based production: Craft based production involves making individual products by hand for example a birthday cake for McDonalds birthday parties where the parent can request a special shape and decoration for the childs birthday cake. So McDonalds takes individual offers for special cakes. Especially trained staff has the ability and skill to create imaginative and attractive design that suits the individual needs of customers. Craft production in McDonalds for example involves working with material such as icing, chocolate, cream, coco powder and baking powder. Quality assurance: McDonalds is committed to maintaining and developing the best food products in the quick service restaurant market. In order to deliver on this, the company has made a number of other commitments: to food safety, food quality and nutrition. McDonalds first is always the health and safety of customers. The company believes that the food safety standards required by law are only a minimum and the company continually seeks to go beyond this. Because of this belief, McDonalds has developed a food safety policy to help keep the focus of the companys absolute commitment to food safety and quality. All raw materials delivered to McDonalds restaurant must be consistently produced to the highest standards of hygiene and safety. Company systems and procedures must be continuously updated to ensure the highest standards of food hygiene for all customers at all time. All staff receives proper supervision and training in food and safety. The equipment used must be the appropriate for the needs of each restaurant, and must be carefully maintained and carefully calibrated. Following its launch in early 1998, McDonalds continues its programme of sponsoring research grants in food safety. The grants are particularly aimed at supporting the work of researchers in the early stage of their independent research careers, who are working in established UK-based departments and institutions. McDonalds is committed to serving hot, fresh, great tasting, great value food to all customers, every time that they visit a restaurant. McDonalds food has made from the basic commodities: red and white meat, fish, eggs, milk, grain and vegetables. All raw materials are produce to exacting specifications and the highest possible standards of quality and safety, The Company will not use any ingredients unless it is clear exactly where it has come from and that it compiles with all relevant regulations and McDonalds own high standards. Additives are only used to ensure that high quality standards are maintained. Additives are removed or replaced wherever possible, as long as this does not compromise food safety or quality. McDonalds has a highly trained team of quality assurance whose job includes verifying the companys supply chain through audits and site visit. These employees also work with suppliers to maintain and develop product quality and to ensure that restaurants consistently serve hot, fresh food. Independent food safety auditors re also used to assess their key suppliers partners. In 1984 McDonalds became the first UK restaurant company to publish detailed nutritional information on all core menu items. McDonalds highest priority is for the safety of its customers. The company will not any product or ingredient that does not meet their high standards of quality and safety, or has not received the necessary approval by the relevant UK authorities. McDonalds will not work with any supplier who does not adhere to the standard required by UK and EU legislation regarding animal welfare, transportation, husbandry, inspection, and quality hygiene. McDonalds always and will continue to develop new products that satisfy customers expectations for great taste and great value. Around the country, thousands of people form a network of dedicated suppliers involved in the day-to-day operation of McDonalds business. The responsibility of serving more than 2.5 million customers each day makes quality a consistent goal. McDonalds work with leading suppliers across the UK from potato farmers in Lincolnshire and Norfolk to dairies in the south and midlands-to bring the customers the tasty products they expect from McDonalds. It is McDonalds policy worldwide to purchase supplies from local producers wherever possible, providing that they can meet exacting product and hygiene regulations, operate responsibly and humanely and are competitive. McDonalds strives to ensure quality from crop to counter. To that end, McDonalds requires the highest standards and specifications, not just product ingredients every detail of production, transport, delivery, preparation and service is also exhaustively monitored. McDonalds also recognises the importance of a balanced diet and lifestyle and continues quality new products, which satisfy customers expectations for taste and value. A focus on quality permeates every aspect of the business. McDonalds standards lead the industry, and will continue to work with government and health officials to investigate improvements. Quality control: Quality control in McDonalds involves all kinds of inspection system for checking the raw materials, the food processing, customer service and management. The company carries out different types of testing the raw materials as well as the ready made meal and drinks for example the cooking oil in which the French fries are cooked is changed twice a day. Each restaurant manger and supervisor inspects daily the premises, the safety of the equipment and the expiry date on stored product such as milk, cream etc and general hygiene on the premises including McDonalds car park and the neighbouring areas. In the company mission statement different policies are allocated such as health and safety, food hygiene, manual handling, customer service, litter control, recycling and environmental policy for example McDonalds is a member of the environment council, the corporate responsibility group of Earth watch Europe, the industry council for packaging and the environment (INCPEN), and greeting the high street, a group of retailers who have come together to develop recycling in the high street. Another example is that McDonalds takes a sensitive approach to its built environment, working closely with planning and conservation officers to preserve buildings of architectural merit and to improve the townscape. In many towns, McDonalds has invested considerable sums in restoring old buildings, often putting back architectural details that have been lost. York, Chester and Stratford-upon-Avon are prime examples. McDonalds has supported the tidy Britain Groups annual National clean activities. Since 1988 and support its campaign just Bin it. In addition to corporate funding, restaurant throughout the UK organise and support activities to clean up their local environment in conjunction with local youth groups. o McDonalds is one of the countrys leading sponsors of council litterbins. o All packaging carries the Tidy Britain Groups Tidy Man symbol. o Many McDonalds restaurant organise litter-related competitions with local schools and youth groups. o McDonalds was a founding sponsor of Going of Green, a nationwide awareness campaign for sustainable growth. In 1997 at the TIDY Britain Groups Queen Mothers birthday Awards for environmental improvement, McDonalds received the top award, the Queen Mothers Birthday Trophy. o 100% recycled used for happy meal boxes, take away bags, take away trays, napkins, kitchen rolls and toilets. o All McDonalds tray liners are made from 100% fully recyclable and biodegradable materials. o All McDonalds suppliers have to use minimum recycled content of 50% in their corrugated containers. o All McDonalds offices recycle waste paper and also use recycled paper. o The majority of McDonalds restaurants recycle their cardboard and used cooking oil.

Business Negotiation: An International Perspective

Business Negotiation: An International Perspective Introduction International Business Negotiation is a process through which parties shift their initial contradictory positions to a point where agreement reaches. International Business Negotiation is fully a part of the managerial process and helps the business to implement their strategies and plans. International business negotiation involves all international business transaction and it also helps in developing agreements between two or more parties or groups in order to provide direction and set of laws for their future behaviour. Negotiation also helps in finding the solution for common problems. In negotiation, parties can quit the process at anytime and in negotiation both the parties modify their views and thoughts in order to come close to each other. Negotiation is also know integrative bargaining which is win-win negotiation where parties comes out with good outcomes and attracts more investors to invest and negotiation have different culture backgrounds because of many countries. The process of negotiation is always influenced by contextual factors and when negotiation is discussed, it is presented as culture issue. Pervez N. Ghauri and Jean Claude Usinier,1999 International Business Negotiation 2nd Edition, Elsevier Ltd Critical Evaluation: (ref: Russell . B . Sunshine (1990). Negotiation for International Development. Martines Nijhoff Publishers)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  CULTURE VALUES Basic Beliefs  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Norms  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customs Impact of culture on Negotiation CULTURE VALUES Basic Beliefs  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Norms  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Customs   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  CLUTUREAL PERSPECTIVE Habits  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Assumption  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Selective Perception   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   NEGOTIATING STYLE Decision-making  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Communicating Culture has the negative impact on the negotiation from both the sides i.e. sender of the negotiation message and receiver of the negotiation message. In business negotiation many people are from different cultural backgrounds, so sometimes they do not share their views, which affect the negotiation. So during the negotiation process there are many cultural misunderstandings, different results and also the lack of trust between the parties. Culture affects the negotiation because of the distance between the partners and also the difference in the economical and educational system. Culture helps in shaping the basic beliefs, norms and customs give rise to many economic and political barriers in the negotiation process. Negotiation is the outcome of many actions and these actions are affected by the culture because it creates problems in decision-making, in setting goals, and implementing of strategies at the time of negotiation producer. E.g. America and Japan contributes about 40% of Development Assistance Countries. But negotiation between America and Japan is not effective because of many cultural differences. Culture of America and Japan are totally different in principles, norms and negotiating behavior. So there culture has a deep collision on the negotiation process. CONCLUSION Negotiation takes place between two countries or two different cultures. So effective negotiation can be carried out by following ways. Should be responsive to own culture before making surveillance of cross-culture. Study and gather the information about the negotiating technique and cultural surroundings of the opposite partys. At the time of negotiation, both the parties should decide the subject and after deciding the subject parties should put their own cultures into practice and should wait for each others response. Both the parties should identify those responses which are similar in order to avoid conflicts. Should present the negotiation process in such a way which engages the cultural preferences of both the parties. Both the parties should check their cultural assumptions and should pay attention to each others objectives carefully. Parties should modify their negotiating behavior in order to avoid communication conflicts. Both the parties should show respect and courtesy for their own culture, so that the interaction will be carried out successfully. Parties should be more flexible in order to make their attitude respectful.

Mary Robinson and Her Many Masks Essay -- Poet Poem Actress Essays

Mary Robinson and Her Many Masks Mary Robinson’s public image as an actress and at times transgressive female are inseparable from her identity as an author and poet. Having begun her public life as an actress, Robinson remained keenly conscious of the power of audience. She intentionally re-scripted her own past, using her lurid fame to launch her successful writing career. Written at the end of her life, The Haunted Beach represents a culmination of efforts to make a serious impact on the world of poetry. Among other daring moves, Robinson's poem effectively engages with a known poet, in its recognizable similarities to Coleridge's Rime, and makes a social commentary on a murder she witnessed. The poem’s vaguely defined relationship with audience mirrors Robinson’s own multiplicity in voice. Just as The Haunted Beach is told by an unidentified observer, ultimately Robinson’s own identity remains unknowable; at best she is a fusion of her many pseudonyms, stage characters, and ideas pres ented in her written works. Much has been written on Robinson’s complicated relationship with the public, as well as her intriguing rapport with contemporary artists such as Coleridge and Wordsworth. In considering â€Å"The Haunted Beach,† one of the last poems Robinson wrote before her death, one must pay with attention to her complex path to artist and public figure; both the poem’s conception and its reception are affected by her public persona and her artistic and social connections. Robinson crafted multiple identities as actress, author and poet, all of which play into her constantly developing poetic project. Poetry became for Robinson not only a forum for earning income and salvaging her damaged reputation, but also a form of self-expre... ....clayfox.com/ashessparks/reports/miles.html>> Feldman, Paula R, Ed. British Women Poets of the Romantic Era: An Anthology. Baltimore, MD: The John Hopkins University Press, 1997. Griggs, Earl Leslie. â€Å"Coleridge and Mrs. Mary Robinson.† Modern Language Notes, 45 (1930): 90-95. Kramer, Lawrence. â€Å"Gender and Sexuality in the Prelude: The Question of Book Seven.† ELH 54 (Autumn 1987): 619-637. Mellor, Anne K. â€Å"Mary Robinson and the scripts of female sexuality.† In Representations of the Self from the Renaissance to Romanticism. Ed. Coleman, Patrick et al. Cambridge University Press: Cambridge, England, 2000. Ockerbloom, Mary Mark, Ed. A Celebration of Women Writers. Pascoe, Judith. Romantic Theatricality: Gender, Poetry and Spectatorship. Ithaca, NY: Cornell University Press, 1997.

Hamlet Act III Sc iii Essay -- Essays Papers

Hamlet Act III Sc iii This scene is a dramatic peak in which both Claudius and Hamlet acknowledge their respective dilemmas. The King faces the question of how to repent and so save himself, at least, from spiritual damnation. Hamlet’s theological problem with killing Claudius becomes yet another hurdle and he becomes increasingly trapped by his own indecision. Claudius makes his first admission of regicide in this soliloquy. He uses disease imagery, continuing the motif, heightening our awareness of the terrible thing he has done. The King refers to the ‘primal eldest curse’, an allusion to the Biblical story of Cain and Abel. This parallel is apt, not only because they were brothers, it represents a terrible sin against God -- in this case because the natural order has been violated. There is no evidence to suggest Claudius was particularly pious prior to this crime, but the need for Grace in the eyes of God would have been very important to him. Ironically he is unable to pray, for forgiveness, because his ‘stronger guilt defeats my [Claudius’] strong intent’. His intent could also be his original desire for kingship, meaning that his guilt is so severe he can’t appreciate the rewards. Curiously the strength of his language, regarding his crime, is only matched by Hamlet. Claudius is under pressure, both from his conscience and Hamlet’s cloak of madness which threatens to unmask him. Just prior to this soliloquy he was arranging for the removal of Hamlet to England...

Stop, Think, and Listen Before Speaking Essay example -- essays resear

Stop, Think, and Listen Before Speaking When people speak before thinking or even listening to what is being said, the breakdown of communication can happen rapidly. Poor listening habits can negatively affect business and personal relationships. Here is a situation where poor listening habits and poor thinking skills had a negative impact and hindered the communications between a leader of a Family Readiness Group (FRG) and the FRG members. In July of 2003, 1/87 Infantry Battalion deployed to combat in Afghanistan. The deployment was to be only six months long, and the soldiers would be rejoined with their family members shortly after the New Year started. The family members that were left behind formed a FRG to assist families during the deployment. Deborah, being the most senior wife in the section was, made the section FRG leader, which means her duties were to keep the FRG members informed and up-to-date on the situation of the deployed soldiers. However, Deborah worked a fulltime job and had a family of her own to care for; Deborah attended all the battalion FRG meetings. Deborah also called, informed, and kept all her members up-to-date of the incoming information that was being released at the battalion FRG meetings. Deborah would also pass on information to the members of her section’s FRG that was given to her by her husband; Deborah was doing her best to ease the minds of the family members that were le ft behind to run the house and carry on with daily life. At the time, it was late November and the Battalion was scheduled to return home in six weeks. Thanksgiving was only two days away, Christmas was just around the corner a feeling of hope and joy was in the air. Then, in the middle of the night, Deborah’s phone rang; Deborah’s husband was calling; she could tell from his voice that something was wrong. Through a cracked voice, Deborah’s husband informed her that he had just received word that the Battalion would be staying in Afghanistan for another four to six months. He asked Deborah if she could call just the section’s wives and as tactfully as she could, inform the wives. He also asked Deborah to tell the wives that the information being passed was not being formally released as of yet that he just wanted to give the wives a forewarning so that they were not blindsided when the extension was officially released. As soon as Deborah hung u... ...ully to what was being said to them. When Deborah called the section wives and informed them that even though the information was not official, she felt that this was her duty to give the wives in her section a forewarning that the Battalion’s deployment to Afghanistan would be extended another four to six months. The wives should have listened to what was being said and prepared themselves for when the information was officially released; instead they became emotional and made the situation spin out of control and hurt Deborah, the one person that was looking out for the section’s wives best interests. In conclusion, the entire situation could have been avoided two different ways. The first way the situation could have been avoided; was if the wives that called crying to the Commander’s wife would have listened closer to what Deborah was informing them of, even though what she was saying was not what they wanted to hear. The second way the situation could have been avoided; was if Deborah would have kept the information that she had received from her husband concerning the Battalion being extended in Afghanistan to herself, and waited for the official release from the Battalion.

How Are Othello and Blanche Dubois Alienated in Their Societies? Essay

‘Compare the ways in which alienation of individuals from their societies is presented in the two texts you have studied.’ George Bernard Shaw once said that ‘conflict is the essence of drama’, and if that is true, then the plays Othello and A Streetcar Named Desire would thus be rife with drama, as conflict in inexorably presented by the two respective playwrights, Shakespeare and Williams, through the alienation of individuals from their societies. This creates constant conflict and friction within the plays as the relentless efforts of their ‘outsiders’ is constantly pushed back by an even greater force that rejects them from being a part of society. In each of these plays, there are common literary devices that each playwright uses to bring about this alienation, with the most obvious of them being the juxtaposition of the characters to other characters and to their ‘newfound’ homelands, as well as the imagery and words that the other characters use against them or to describe them (with diction and its various forms also being an overarching factor that achieve s this effect of alienation). In the very first scene of the play, Iago already plays on Othello’s ‘otherness’ towards Brabantio, purposefully making jabs at Othello’s race, giving him a reason to disapprove of his daughter’s new marriage by painting a vile picture of what Othello will do to his daughter in ‘you’ll have your daughter covered with a Barbary horse’. The bestial imagery invoked by Iago is only further propagated throughout the play in which he constantly uses Othello’s skin-colour to give others a reason to distrust him. The most obvious way in which the alienation of individuals is presented in the two plays are the juxtaposition of the ‘outsider’ to their new surroundings, namely Othello the Moor from Othello and Blanche Dubois from Streetcar. For Othello, the Moor general is considered an outsider to everyone in Venice, where the play is set, simply because he is of African descent whereas everyone else is a fair-skinned Venetian. Thus, every single character that he interacts with paints an almost immediate contrast as he does not share the same heritage as them. The most crucial contrasts that are portrayed through Othello are that between his wife, Desdemona and his counterpart and adversary, Iago. Similarly, in Streetcar, the alienation of Blanche Dubois, an ‘upper-class’ woman who comes from a wealthy background (Belle Reve) is presented through her sister Stella, and brother-in-law Stanley Kowalski as they are unable to accept the changes that comes with her moving into their lives. Stanley, whom Blanche considers to be a Polish immigrant (derogatively referring to him as a ‘Polack’) has already established an extremely comfortable lifestyle with his wife and the introduction of Blanche threatens all of this, and so he ultimately decides to eliminate her from the picture. This is presented in the contrast between these two polar opposites. Where Stanley is proud to be in his own skin and confident of his physical attractiveness, ‘My clothes’re stickin’ to me. Do you mind if I make myself more comfortable?’, Blanche is shown to always be covered up and shielded from natural light, as she is afraid that the people and compan y in her life (what she needs the most) will resent her when they see her real and natural looks. The extent to their differences run further than that though, as Stanley (along with the other characters who lives in the French Quarter) is used to being outspoken and blunt, speaking his mind towards whatever he sees fit, whereas Blanche is constantly hiding behind lies and falsifications, and it is fundamentally, in these conflicts of interests and behaviors that society as a whole is generally unable to accept Blanche into their lives, because she is so different from them and is unable to adapt wholly to them. As an offspring from the characters being unable to accept these individuals into their respective societies, it can be seen that the setting itself is another dramatic device in which the playwrights use to highlight the alienation of an individual from its society. In Othello, Shakespeare uses the setting of Venice in Act 1 and then later on, Cyprus in the rest of the play to again, show how Othello (at the time of the play) would never be accepted into such cultures. Firstly in Venice, there is an inherent xenophobia within the society that is unable to accept Othello into their personal lives, thus showing that Othello’s value in society is nothing more than a tool, and that the respect that he is accorded with is only due to his contributions to the state, without which he is nothing. This can be seen from the treatment he receives from others, most notably the First Senator and the Duke in ‘Here comes Othello and the valiant Moor’Â  and ‘Valiant Othel lo, we must straight employ you’ respectively. Even though the noblemen speak to him with respect and dignity, it is shown that they treat his ‘otherness’ as an intrinsic part of his character that they cannot refrain from addressing him with, therefore showing that Othello had always been considered an outsider that only has a place in the Venetian society as someone who can offer service. In Act 2 onwards, the introduction of a new setting Cyprus shows Othello’s further alienation from his society. Ironically, Cyprus is a somewhat more ‘hostile’ environment in which most of his travelling companions are unused to feel uncomfortable in as it is much more ‘rough’ than genial Venice. It is in Cyprus which Othello feels more at home at, unleashing his innate behavior such as the rage he unleashes in Act 3 and the violence he commits onto Desdemona in Act 4, showing the contrast that he is much more comfortable in this ‘foreign environment’ than the rest of his Venetians. Thus, the dramatic setting is another device that Shakespeare uses to present the alienation of the individual Othello from the rest of his society. Again, this is true for A Streetcar Named Desire as the main setting, ‘Elysian Fields’ is basically a cramped apartment that Blanche is completely unable to adapt to, given her background living in a huge plantation in the Southwest for most of her life. In Elysian Fields, Blanche is not only forced into a small two-room compound shared with what she feels are ‘foreigners’ above her but also, to share it with the very person she is most uncomfortable with, Stanley, and it is her constant efforts to change this environment to better suit her that so enrages Stanley in the first place, as it threatens his very way of life. In the very introduction of Blanche in scene 1, ‘[She touches her forehead shakily.] Stella, there’s – only two rooms?’ she already expresses her disappointment and disdain in putting up in such an environment, and thus it shows that from the start, Williams had already shown that Elysian Fields is a place that Bla nche definitely does not belong in. Furthermore, Blanche constantly revels (or shows off) to the other characters about her old home in Belle Reve, which literally means ‘beautiful dream’, juxtaposes heavily with the cramped and obviously uncomfortable Elysian Fields in which she currently resides in, and this inability to let go of the past thus shows that Blanche will never be able to fit into society, which is what Stanley will inevitably drive her out from. Therefore, the use of dramatic setting is also used in Streetcar to alienate Blanche from the society.

Documentary Aspects on Kieslowski Fiction

Winter 2012-13 – Free written home-assignments (To be uploaded to Absalon – 1 copy only). (Uploades til Absalon i et eksemplar) Navn (Name) Katarzyna Inez Dawczyk Studienummer (Student ID) qtw401 Telefon (Telephone) 27632783 e-post (e-mail) k. inez. [email  protected] comVed gruppeopgave anfores ovrige navne (Names of other participants in group essays) Navn (Name) : __________________________ Navn (Name) : __________________________ Navn (Name) : __________________________ Navn (Name) : __________________________ Studienummer (Student ID)__________ Studienummer (Student ID)__________ Studienummer (Student ID)__________ Studienummer (Student ID)__________ If the information concerning length below is not filled in correctly, the assignment will be rejected and you will be graded as a †no show†.ANTAL NORMALSIDER: 25 (Number of standard pages of 2400 keystrokes) ANTAL TYPEENHEDER: 60 178 (Total number of keystrokes, including spaces and notes but not cover p ages, bibliographies and appendices). OMFANG AF OPGAVER: L? ngden af en opgave er en del af opgaven – hverken for lange eller for korte opgaver accepteres. LENGTH OF THE ASSIGNMENT: Neither too long nor too short assignments are acceptable. S? T KRYDS (Mark) S? T KRYDS: (just Danish students) Individuel opgave X (Individual essay) Intern censor__________ se i studieordningen) Gruppeopgave _________ (Group essay) Ekstern censor X (se i studieordningen)Studieelement/Modul (Study Element/Module) 47790313-01/ Module 3 (f. eks. 47790316 Modul 4: Skriftlig formidling) Emne (Subject) : Between Documentary and Fiction (f. eks. Japansk Film) Er opgaven fortrolig (s? t kryds) JA___ (Is the essay confidential? ) (mark) Studieordning (s? t kryds): (Curriculum) (mark) : NEJ X (Yes) EKSAMINATOR: Arild Fetveit (Examiner) (No) __ Anden studieordning: _________________________ __Gymnasierettet Kandidattilvalg 2008-ordningen __Grundudd. i Film- og Medievidenskab 2005 – eller 2012__ __BA -tilvalg i Medier og Kultur, Tv? Hum. 2007 __Gymnasierettet tilvalg i Film- og medievidenskab 2007 __Enkeltstaende tilvalg i Film- og Medievidenskab 2007 (Curriculum for Elective Studies in Film and Media Studies 2007) __Kandidatuddannelsen i Filmvidenskab 2008 (Curriculum for the Master’s Programme in Film Studies) x__Kandidatuddannelsen I Medievidenskab 2008 (Curriculum for the Master’s Programme in Media Studies) __Master i Cross Media Communication __Tv? rhumanistisk Tilvalgsfag i Digital Kommunikation og ? stetik 2007 Dato og ar 1. 01. 013 Date and year DOCUMENTARY ASPECTS ON KIESLOWSKI? S FICTION ABSTRACT This paper examines different concepts of documentary and the influence of documentary dispositions on Kieslowski? s fiction that might be found by analysing his selected feature films. Different definitions of documentary in cinema created by various critics and cinematographers will guide the discussions of the ways in which Kieslowski comments on filmmaking, particularly how his fiction might carry the echo of reality which is recorded by documentaries.The paper is an attempt of describing the pattern, where realism is a dominant factor that might create an illusion of reality. This project is important to provide the theory about documentary aspects on Kieslowski? s fiction in order to find similarities and connections between two genres of film that are on the opposite poles. The study provides the unit of analysis about which the information were collected in order to create an understanding of the context. The assignment has got theoretical dimension and analyses.KEYWORDS: documentary, fiction, film studies, Kieslowski, realism, representation Before starting evaluate documentary as a form of film, it is necessary to replay on fundamental questions: what is a film? ; and how film can be understand? The elementary definition of film says that film is a story or event recorded by a camera as a set of moving images and shown in a cinem a or on television. †1 Furthermore, it is a medium and an art and a very complex technology undertaking . 2 Film belongs both to recording media and representative media.The spectrum of film looks like: -the performance art, which happen in real time -the representational art, which depends on the established codes and conventions of language – the recording art, which provides a more direct path between subject and observer: media not without their own codes but qualitatively more direct than the media of representational arts. 3 1 2 www. oxforddictionaries. com James Monaco, â€Å" How to read a film†, 3rd Edition, Oxford University Press, 2000, p. 17 3 Inbid. ,p. 27 Every film contains a range of various messages, which are not always apparent.However, by analysing film, messages can be discovered. Film makes absence presence. Moreover, the special techniques of film-the concentrated close-up-and the special qualities of film projection, make intimate experien ce of face as the sole, cause impression of living reality. 4 DOCUMENTARY John Grierson, a father of documentary used the phrase â€Å"documentary value† in reviewing Robert Flaherty? s â€Å"Moana† in 1926 for a New York newspaper. It was the first occasion on which the word â€Å"documentary† was applied in English language, to this specific kind of film. In English language, the adjective â€Å"documentary† was invited quite late as in 1802 with the modern meaning of its source word â€Å"document† as something written, which carry evidence or information. The contemporary use of â€Å"document† still carries the connotation of evidence. Besides, from the beginning of documentary, a photograph was received as a document and therefore as an evidence. 6 Documentary film has begun in the last years of the IXX century. It seems that, its beginning had many faces, as for some scholars the first documentary was â€Å" Nanook of the North† (1922) about Eskimo life ; some claimed that it was Joris Ivens? â€Å" Rain† ( 1929) a story about a rainy day; for another â€Å" Man with a Movie Camera† (1929) made by Dziga Vertov. 7 So what is a documentary then? A simple answer might be that is a movie about real life. However, it sounds to be too simplified, as there is not such a real life, as a camera can see just a part of real, just a small piece. Irritating are arguments that the camera is a window of world. On which worldthe question is rising? The camera can see just a part of the world, the part of real, the part of life.As a result, it could be said, that documentary movie does its best to represent a part of real life and it does not manipulate about it. 4 Philp Simpson, Andrew Uttern and K. J. Shepherdson, â€Å"Film Theory. Critical Concepts in Media and Cultural Studies†, Routledge, London, 2004, p. 70 5 Brian Winston, â€Å"Claiming the real. The Griersonian Documentary and Its Legitimat ions†, British Film Institute, 1995, p. 8 6 Inbid, p. 11 7 Patricia Aufderheide, â€Å" Defining the Documentary† in â€Å" Documentary Film. A very short introduction†, Patricia Aufderheide, Oxford University Press, New Your 2007, p. In other words, it could be said that â€Å"documentary is defined and redefined over the course of time, both by makers and by viewers. Viewers certainly shape the meaning of any documentary, by combing our own knowledge of and interest in the world with how film-maker shows it to us. †8 From another point of view, Plantiga claims that documentaries are moving picture texts of affairs represented in the world hold in actual world. Sobchack claims that documentary is a subjective relationship to a cinematic object.Patricia Aufderheide arguments in documentaries, â€Å"we expect to be told things about the real world, things that are true (†¦) we expect that a documentary will be a fair and honest representation of someb ody? s experience of reality†. 9 Additionally, she points out â€Å"the truthfulness, accuracy, and trustworthiness of documentaries are important to us all because we value them precisely uniquely for these qualities. † 10 According to Eric Barnouw â€Å"some documentaries claim to be objective-a term that seems to renounce an interpretative role.The claim may be strategic, but it is surely meaningless. The documentarist, like any communicator in any medium, makes endless choices. He selects topics, people, angels, lens (†¦). Each selection is an expression of his point of view. †11 John Grierson defined documentary as the â€Å"autistic representation of actuality† 12, additionally as â€Å"the creative treatment of actuality†. 13 It seems that, by using the term â€Å"creative treatment†, he meant that the documentary go beyond simple recording of reality, as documentary is fulfilled by sort of material creatively.It could be said tha t, documentary is based an authentic recordings with realist tendency, construct on fascination with a visible evidence. The evident share about the discussion of documentary has got Bill Nichols. He arguments that the documentary tradition relies on being able to conduct the impression of reality, â€Å"(†¦ ) a powerful impression. It began with the raw cinematic image and the appearance of movement: no matter how poor the image and how different from the thing photographed, the appearance of movement remained indistinguishable from actual movement. 14 Nichols claims, filmmakers often use in documentary modes of representation, in aim to make questions that are directly depend on historical world, narrative has existed in every known human 8 9 Inbid. ,. 2 Patricia Aufderheide, â€Å" Defining the Documentary† in â€Å" Documentary Film. A very short introduction†, Oxford University Press, New Yor k, 2007, p. 3 10 Inbid. , p. 4 11 Stella Bruzzi,â€Å" Introducti on† in â€Å" New Documentary. A Critical Introduction†, Routledge, London, 2000, p. 4 12 Patricia Aufderheide , â€Å"Defining the Documentary† in â€Å"Documentary Film .A very short introduction †, Oxford University Press, New York, 2007, p. 3 13 Brian Winston,â€Å" Claiming the real. The Griersonian Documentary and Its Legitimations†, British Film Institute 1995, p. 11 14 Bill Nichols, â€Å" Introduction to Documentary†, Indiana University Press, 2001, p. XIII society. 15Moreover, Nichols offers the theory that describes every film as documentary. Even the most fantastic fiction, as it gives evidence of the culture that is reproduced of the people who perform within. As well, he divides documentaries on two kinds: (1) documentaries of wish- fulfilment nd (2) documentaries of social representation. 16 Documentaries of wish- fulfilment are on the shape of fictions, that give expression of people? s dreams and wishes and a sense what peopl e wish, or fear, reality might be or might become. And documentaries of social representation are non-fiction that make the stuff of social reality visible and give representation to aspects of the shared world. Moreover, they deliver a sense of what might be understand as reality, of what is now, or what might become. Documentaries of social representation offer ideas on common world to explore and understand it. Documentaries offer the sensuous experience of sounds and images organized in such a way, they come to stand for something more than mere passing impressions: they come to stand for qualities and concepts of a more abstract nature. †17 15 16 Edward Branigan, â€Å"Narrative, Comprehension and Film†, Routledge, London, 1992, p. 1 Bill Nichols, â€Å" Introduction to Documentary†, Indiana University Press, 2001, p. 1 17 Inbod. , p. 65 According to Nichols, every documentary has its own distinct voice that has got a style. In order to analyse those styles, he provides a typology that enables various modes of documentary.He identified six modes of representation that function as like sub-genres of the documentary as genre itself. These six modes are: the expository mode- emphasizes verbal commentary and argumentative logic, has got more rhetorical and argumentative frame, addresses the viewer directly often with a narrator-voice over commentary (a voice of God, voice of authority) the poetic mode- is more subjective with artistic expression that moves away from objective reality of a given subject, situation or people to take at inner â€Å" truth† can be possessed by poetical manipulation, characters are with psychological complexity he observational mode- coming close as it possible to objective reality, observation of what happens in front of camera and recording it, the filmmakers takes a position of observer and makes impression of not intruding on the behaviour of characters the participatory mode- direct engagement betwe en a filmmaker and subject, the filmmaker becomes a part of the recorded event using the methods of anthropology of going into the field the reflexive mode- increases awareness of the sample of representation in film that shows not just historical world, but also the problems and issues that call into questions.It is the most selfconscious and self-questioning mode of representation the performative mode- direct engagement between a filmmaker and subject, the filmmaker as a participant Presented above modes are well knew in a documentary discussion. However, the critic with Stella Bruzzi towards them, it seems to be well argumentative. She criticises Nichols for suggesting that filmmakers doing documentaries, aim for the ‘perfect representation of the real? and that would fail in this impossible aim as all types of documenters exist at different time.Moreover, his typology of modes seems to be quite weak, cause documentaries very often has got mixed styles of modes. There is n ot such a one mode for one movie. As the result, the question of necessity labelling documentary on modes, arises. Documentary might be also defined as an organised arrangement of images that construct metaphors. Metaphors in movies help in defining and understanding matters in terms how they look or feel with involvement in physical and experiential encounter. Metaphors draw on basic structures of personal experiences to assign values to social concepts. The selection and arrangement of sounds and images are sensuous and real; they provide an immediate form of audible and visual experience, but they also become trough their organization into larger whole, a metaphorical representation of what something in the historical world is like. † 18 Types of Kieslowski? s documentaries psychological portraits In a documentary film about himself â€Å" I`m so-so†, Kieslowski admits that his early films, were made in order to get a common portrait of Polish mental condition.In â⠂¬Å"From the City of Lodz†, he presented people and their sad faces with a dramatic expression in their eyes in order to portray the reality of this city. Lodz is presented as a grey mass of ruins with its citizens lacking of vitality. He shows a factory and an old women who is going to retiring, however she says she would like to continue the work, but she cannot; workers who complain about a lack of support for their orchestra, in streets some men who seems to wander aimlessly. Another movie within psychological portrait is â€Å"The Railway Station†.A movie begins with television news broadcast â€Å"Nasz Dziennik† about production figures on the rise. The presented news is on the contrast to the sad and stony faces of people who are waiting in the station. There is a picture of a slice of Polish reality with so many trains delayed and cancel with not much care about passengers. Crucial is a detail of a camera at the station, with its reference to communist sy stem which seems to be this camera-eye. recording metaphors Kieslowski interest in metaphor, appears also in his documentaries.For example in the one called â€Å"The Office† ( 1966) that deals with intimate burdens in an impersonal routine manner office. In an insurance office in spite of dialogue, there is not people? s lips moving. The emphasis is on what kind of rubber stamps are needed on form. A clerk acts impersonal. The movie is not just a 18 Bill Nichols,â€Å" Introduction to Documentary†, Indiana University Press, 2001, p. 74 picture on bureaucracy, but clearly stands for the whole communist system. Especially the last scene which shows a room filled with documents about everyone.The last scene might be used as a clear metaphor for communist system, where everyone was checked and a state tried to know everything, what a single man did. The communist system seemed to be as this office, an executor of strict control. Another metaphor on society, he used in a d ocumentary â€Å"Factory†, where in close-up shots, he presents the disproportion between the workers and those in power. Also the movie shows the Poland? s economic limitations that time when factory was lacking equipment due to bureaucracy.Personal stories In â€Å"I was a Soldier he interviews 7 men who lost their sight during the war. In this simple story the characters sit and talk about their feelings, in close up shots. Every scene ends by fading to white. Although, the movie ends by fading to black that might be seen as deliver of personal ant-war message. It seems to, be one of the most powerful documentaries, not only for a subject that men presented in movie are blinded during military service in World War II. It is powerful for its understated treatment. The war is a subject of blame of movie? s anti-war expression.The next documentary, where Kieslowski uses the same technique of interviewing people is movie called â€Å"Talking Heads†, which serves also h is interest in human faces. In the movie, he interviews 40 people (he begins with a toddler and ends with a 100 years old women), asking them few elementary questions: Who you are? , Where were you born? , What matters most for you? It seems that, the majority of people sound quite idealistic and overwhelmingly democratic. However, the irony punches a line in a replay of 100-year old women who just simply wishes to live longer.It could be said that the ethnics of Kieslowski? s documentary are based on respect for a single character. He tried to interfere as less as possible in order to respect his character? s privacy. To achieve it, he applied various methods of implementation as like: the documentary observation or interviews. REALSIM- RECORDED PATERN BY DOCUMENTARY Realism is a contentious field of debates across scholars of philosophy, social science, and aesthetics in on-going dialogue about the role of representation: in fine art as like photojournalism for example, and writte n forms as reports or autobiographies.It would seem that, there are two tendencies in realism. The one extensive tendency goes into some material aspect of the physical or social world, the other intensive that penetrates further into the recesses of the soul. 19 The term â€Å"realism† came to cinema from literary and art movement of the IXX century and went against the solid tradition of classical idealism in order to portray the life as it â€Å"really† is. The focus was on ordinary life, indeed the lives of socially deprived people.It seems that, questions of realism in the art came before the discovery of the cinematographic process by brothers Lumiere. The creation of photography brought about realism many different assumptions, precisely about possibilities of realistic representation on pictures. Fox Talbot, one of the precursors of photography, reminisces about seeing in a camera obscura â€Å" the inimitable beauty of the pictures of nature? s painting† (†¦) It could be said that, Talbot uses the phrases â€Å" nature? s painting† and â€Å" natural images† in order to refer the invention derived from earlier observations.Later â€Å" natural images† were patented by Daguerre that could bring out in daguerreotype photographs â€Å"One positive view held photography to be a medium of absolute truth; the negative estimation saw demonic powers at work in this strange apparatus. Both views are closely connected: one is merely the flipside of the other. Both are alike in that they view the outcome of any daguerreotype to be completely independent of human agency. † 20 The important pattern is perhaps, the world â€Å" truth† that is used to describe a photographic image.There is a tendency for perceiving photographic images as displaying something about truth and real word. And film shares with moving photography as a part of its most obvious technical process. Watching those moving pictures mak e in people feelings different than watching paintings on the grounds of reproducing reality. Somehow, photography and film have a special place in the debate of realism. Williams claims that film â€Å"combines elements drawn from pre-existing forms of still photography, painting, the novel (†¦) and the theatre, and all welded together on a specific technological base. 21 Realism in cinema might mean different things. There are various ways of defining and exploring 19 20 Arthur McDowall, â€Å" Realism. A Study in art and thought†, E. P. Dutton& Company, New York 1852, p. 24 http://home. foni. net/~vhummel/Hawthorne/hawthorne_1. 3. html 21 Christopher Williams,â€Å" Realism and the Cinema†, A Reader, London: Routledge 1980, p. 2 cinematic realism in debates. Cinema Verite filmmakers perhaps hope to produce something that is more or less â€Å"true to nature†. Jean-Luc Goddard comments that cinema is not the reflection of reality, but the reality of the reflection.Andre Bazin considers that in order to be realistic, a film must be located its characters and action in historical and social setting. It also worth mentioning that Grierson founded in British documentary movement, three basic principles: -a documentary should photograph the living scene and the living story – it should use original actors and scenes -â€Å"the materials and stories thus taken from the raw can be finer than the created article† 22 Allied to the more formal concept of realism is the notion of truth telling.Realism seems to be obliged to represent social reality and make sense of this realty. Jakobsen discusses five ways to make sense of realism: – – – – Realism can be an artistic aim, the artist considers his work to inhabit Realism can be something perceived ( by others than artist) as realistic Realism can refer to specific periods in history defined by historians and critics Realism is defined by convinced narr ative techniques ( customs of spending time on actions) Realism is defined by the way it motivates style or narrative 23It could be said, the steam of realism was adapted to cinema well, as camera seems to be natural tool for realism as it reproduces what is there, in the physical environment. Cinema makes absence of presence and puts reality up on the screen. Besides, cinema might be an attempt to present a direct and truthful view of real world through its presentation of the character and environment of realm functions in film both on the narrative level and the pictorial and photographic level. Through the narrative structures, physical realism goes into psychological one to address social issues.Scholars, Lapsley, Westlake and Williams divide two types of realism with regard to film: the first one with ideological function that concealment the illusion of realism and the second one with naturalizing function that attempts to use a camera in a non-manipulative way. However, Andr e Bazin supports conversely ideas. Bazin? s argument illustrates that realist discourses not only 22 23 Inbod. , p. 17 Anne Jerslev,â€Å" Realism and Realty in Film and Media†, Museum Tusculanum Press University of Copenhagen 2002, p. 16 suppress certain truth, but also produce other truth.The realist aesthetics recognise the reality-effect produced by cinematic technique in such a way that provides a space for the audience to read the message for themselves. The critical approach to realism in film studies is briefed by two strands of thought, both with roots in formalist conceptions about how film texts which are arranged on abilities to comprehended artistic products. One strand espouses debates in which realist films are departing from the codes and conventions of film practice as like commercial film practice and mainstreams.Another one is modulate by ideological approaches, which treat all mainstream film texts as versions of the classic realist texts which developed i n the XIX century novels. 24 According to these approaches, realism cannot be confined to a particular style of representation as is contingent, in alternation. Important was the development of photography made painting become obsolete, changed the impressionistic mimesis by the empirical objectivity of the photographic image. From the other side, in literature, the early realists called themselves as careful painters of human life, asserting that `art always aims to represent reality?. 5 Although, George Eliot, the realist writer Adam Bede ( in chapter 17) demonstrated her appreciation of difficulty, in particular, how a writer is able to translate the truth into words? Writers took different positions on realism. Guy Maupassant suggests that realists are illusionists, but Henry James favours of terms as impression of life and air reality. In film studies, the post- structuralism position on realism is presented by Collin MacCabe in his well know essay called â€Å"Realism and the cinema: notes on some Brechtian theses†.MacCabe argues in some conventional documentary films, there is metalanguage in the form of voce over narration which provide different versions of reality presented by numerous voices in order to perform a truth-telling function. 26In turn, he claims that fiction film is similarly structured, just with images taking precedence over words. The photographs show to the spectator what happens; the camera provides the metalanguage by situating the spectator within the fictional narration of the film. He also argues that the truth of the situation is created by the images: we as an audience believe what we see rather than what we are told about.In contrast, Bazin advocates a realist cinema that upholds the freedom for spectators to choose their own interpretations of an object, narrator and story. This concept of realism respects 24 25 Julia Hallam, Margaret Marshment,â€Å" Realism and popular cinema†, Manchester University Press, 20 0, p. 4 Julia Hallam, Margaret Marshment,â€Å" Realism and popular cinema†, Manchester University Press, 200, p. 4 26 Inbid, p. 11 perceptual time and space, advocating depth of field and the long take techniques which seem to be at the level of recording as they take place.However, he also adds that just techniques cannot guarantee that a realistic cinema will be a result from its use. 27 Jakobsen discusses five ways to make sense of realism: Realism can be an artistic aim the artist considers his work to inhabit Realism can be something perceived ( by others than artist) as realistic Realism can refer to specific periods in history defined by historians and critics Realism is defined by convinced narrative techniques (customs of spending time on actions) Realism is defined by the way it motivates style or narrative 28REALITY CAPTURED BY KIESLOWSKI? s CAMERA It could be said that, for some â€Å"the real is the same thing as the true. Others describe reality to what exists or happens in the surrounding physical world and at the heart of realism, in all its variations seems to be the sense of actual existence, an acute awareness of it, and a vision of things under that form. 29 Descrates with his theme,† I think, therefore I am†; began the first of many attempts in order to explain reality in terms of mind. Pascal said, man is but a reed, yet he is a thinking reed. 0 â€Å"The reality represented in film is constituted by the so-called represented objects. †31 Plesnar writes that the represented reality of film consists in four ontological levels. The first level comprises represented events-individuals. The second level consists of represented things, which depend on represented events; the third level is designed for represented process and the fourth for strictly relative categories. As cohesion to his four levels, the represented reality in film must be defined as a set of all represented events.Slavoj Zizek presents â€Å"Kies lowski? s starting point was the same as all cineastes in the socialist countries: the conspicuous gap between the drab social reality and the optimistic, bright image which pervaded the heavily censored media. The first reaction to the fact, in Poland, social 27 28 Inbid, p. 15 Anne Jerslevâ€Å" Realism and Realty in Film and Media†, Museum Tusculanum Press University of Copenhagen 2002, p. 16 29 Arthur McDowallâ€Å"Realism. A Study in art and thought†, E. P. Dutton& Company, New York 1852, p. 3 30 Inbid, p. 5 31 Lukasz Plesnar â€Å" Represented Space in film† in â€Å" The Jagiellonian University Film Studies†, Wieslaw Godzic, Universitas Krakow 1996, p. 77 reality was unrepresented, as Kieslowski put it, was, of course, the move towards a more adequate representation of real life in all its drabness and ambiguity-in short, an authentic documentary approach. †32 In the interview with Danuta Stok, Kieslowski says: â€Å"At that time, I was inte rested in everything that could be described by the documentary film camera. There was a necessity, a needwhich was very exciting for us-to describe the world.The communist world had described how it should be and not how it really was. We-there were a lot of us-tired to describe this world and it was fascinating to describe something which had not been described yet. It is a feeling of bringing something to life, because it is a bit like that. If something has not been described then it does not officially exist. So that if we start describing it, we bring if to life. † 33 After the Second World War, the political atmosphere in Poland was extremely tense. Siegel, quoting Norman Davies? work called â€Å"Heart of Europe: A short History of Poland†, adds: â€Å"Poland became a Stalinist one-party. By 1946 the State had taken away over ninety present of Poland? s industrial production, and sweeping land reforms broke up the pre-war Polish estates. Heavy industry was give n precedence over agricultural production, and the general standard of living declined as the private sector was abolished and worker were exploited†¦ Anyone suspected of disloyalty was interrogated, censored and put in prison. † 34 The situation in Poland definitely caused Kieslowski? s pessimist in his movies which was dictated by communist.In the same interview with Stok, he provides examples when he was forced to edit part of reality that he recorded, particularly when the reality in film did not impose the reality that government wanted to provide. However, he tried always to find methods in order to present â€Å"the truth† by tricking the censors, he adds. Realism was what Krzysztof Kieslowski concentrated on, and his fictions have a documentary feel to it. In his movies there is a shift from using the observational camera-work associated with documentary with classical conventions of continuity as like in a questions session in Decalogue 1, between Pawel an d his auntie.This questions session becomes the focus of narrative interest through the use of medium/ close ups and shot of dramatically the curious face of Pawel. 32 33 Slavoj Zizekâ€Å" The fright of real tears. Between theory and post-theory†, British Film Institute, 2001, p. 71 Danuta Stok,â€Å" Kieslowski on Kieslowski†, faber and faber, London 1993, p. 54, 55 34 Annette Insdorf,â€Å" Double Lives, Second Chances†, MIRAMAX, New York 199, p. 9 DOCUMENTARY+/= FICTION When documentary aspects can be visible in Kieslowski? s fiction? How these aspects influence on his fiction? Are these aspects make similarities between his documentaries and fictions?Kieslowski started with documentary as an attempt to describe reality that surrounded him and later moved from describing form of reality to expressing form of reality, in his fiction. However, it seems that, there is number of corn similarities between his documentaries and fictions. Firstly, he shifted his in terest about a man from documentaries to fiction. â€Å"Even the short documentary films were always about people, about what they? re like. † 35( †¦) In addition, in documentaries and fictions his main interest was inner-life. Secondly, almost all his work, apart from this feature Short Working Day ( 1981) that shows the worker? strikers from 1976; are set in the present, although they might have got some links to the past. Kieslowski focus on the present, on the stories of ordinary people, demonstrate them on the grounds of importance. In addition his focus on individual character, an observation of a small portion of reality is well seen not just in documentaries, but also in his fictions. In â€Å"Blue† a melting cube of sugar which proves Kieslowski? s obsession of close up, shows that the main character is not interested in something else then in this cube of sugar.For her, important is what is in front of her, her inner world. He achieved this technique by close-up zooming which creates an illusion of isolation a person of object from the wider context. The same techniques can be notice in his documentary called â€Å"Hospital† where details also play a significant role. A detail has got a significant role to evoke feelings in the audience as it delivers also a metaphysical context. Closing-up on doctors who hold and smoke cigarettes is seem to be reaction that in hospital they do not have medical tools to heal their patients and they use some building tools. The realist paid attention to redundant detail, which often meant writing dialogue that accurately reflected a character? s social identity, as well as, or instead of, forwarding the plot. In production, realist effect was created through props and sets that reproduced everyday life in great detail. † 36 35 36 Danuta Stok,â€Å" Kieslowski on Kieslowski†, faber and faber, London 1993, p. 144 Julia Hallam, Margaret Marshment,â€Å" Realism and popular cinemaâ € , Julia Hallam, Manchester University Press, 2000, p. 20 Furthermore, from his documentaries, he brought kind of simplicity of presenting subjects or person, much avoiding authorial intervention.He never used both in documentaries and fictions his voice over commentary. It would seem that he believed that shooting in close-up characters tell story enough well without the need of commentary. Also from his documentaries, he gained the skills of photographing people? s feelings as like happiness, sorrow, tiredness, hopeless, indecision and hope ( most evident â€Å" I was a Soldier, â€Å" X-Ray†, â€Å" Talking Heads†), and adopted them into his fiction, Clearly seen in the scene of Decalogue 1, when Krzysztof lost his son, when he runs to the church to protest and despair.Thirdly, Kieslowski also used the documentary technique to raise tension and attention in his fiction. This statement supports the view in Blue, when Julie asks the housekeeper lady, why she is c rying and when she hears â€Å"because you are not†. Julie who is normally unresponsive to others; reacts by embracing. And what a camera does in this particular moment? The camera is moving in close, reframes. The camera fallows the action rather than leading it. It seems that the moment might feel as documentary, as cameraman was surprised by Julie? s sudden reaction as audience might be. 7 By using this documentary technique in fiction he was more to fallow â€Å"the focus†. As in documentaries, noticed event that just happened is a part of what makes a documentary feels real. Fallow feeling with the character, not purely indemnification with him or her, but the kind of recognition of what the character feels in his/her world. His fiction (especially Camera Buff, Personel or Decalogue) provide feelings of authenticity and naturalness. Moreover, he often uses â€Å"deep focus† which is a technique that depends on a wide depth of field.Depth of field is a cinem atographic practice, whereas deep focus is a technique in a film. Depth of field refers to the facial length and is achieved by a wide-angle lens. Deep focus, Bazin arguments as a greater objective realism possible. Besides, Kieslowski use to start the first scenes of showing the setting which carry information of the plot. In his documentary â€Å"From the city of Lodz†, at first a spectator sees the fabric, which is a basic and corn place for the characters of movie. The spectator, can observe the same technique in his fiction, for example in Decalogue 1, when at first sees the lake, the place of catastrophe. Kieslowski represents a creation as a form of suffering, an urgency that nothing can impede, like solitary cry before indifference of ? deals. †38The tendency of showing the setting first in movie might be a shadow what is a film about. The same tool is in Decalogue 7, when a movie starts from the off-screen scream of a child who is a main matter of the movie. 37 Steven Woodward, â€Å"After Kieslowski. The Legacy of Krzysztof Kieslowski†,Wayne State University Press, Michigan, 2009, p. 154 38 Annette Insdorf,â€Å" Double Lives, Second Chances†, MIRAMAX, New York, 1999, p. 3 In addition, there is also characterisers melancholy which seem to be started in documentaries and was continued in fictions, which has got some philosophical reflections. There is a tendency in both his fiction and documentaries to show the same kind of man who does not how to life and for what reasons. Consequently, cyclical nature of his fiction movies had background in documentaries. For example the documentaries such as: Hospital, Office, Station, Factory might be put in one cycle, as all of them tell the story about Polish national institutions.The documentaries such as X-Ray, I was a Soldier , The Talking Heads might create another cycle. There is a same technique in fiction with the cycles as Blind Chance, Decalogue, Three Colours. In many intervi ews, Kieslowski pointed out that he makes movies in order to register. In 1976 he remarked: â€Å"I started to combine elements of both filmic genres- documentary and fictionfrom the documentary taking the truth of behaviour, the appearances of things and people, and from fiction, the depth of experience and action- the driving force of this genre. †39 39Marek Haltof, â€Å" The cinema of Krzysztof Kieslowski†, Wallfower Press, London, 2004, p. 27 KIESLOWSKI? S AESTHETICS â€Å" Critics, particularly Polish film critics, usually debate the distribution between the ? early realist „and ? mature „metaphysical Kieslowski, and majority of them clearly favour `Kieslowski the realist?. †40 The argument for that might be, he started from detailed representation of reality, later moved this realist form of observations of people to his fictions. , the most evident in Decalogue, where he keeps a camera on a character, often working class character.Kieslowski believed that trough the documentary he can describe the world around him. His documentaries and early fictions show Poland and all its ugliness. He used very cold form of showing the grimy period of Poland under the communist regime whit a main focus on every day? s life of ordinary Poles. The world in which he grow up as an artist, the world with he continually dialogued in his movies, was not stable, free and economically successful like in Western Europe. The suffering of his country in many ways appears in his work.In Decalogue ( 10 parts that refer to the Biblical Ten Commandments), the ugliness of grey urban setting dominates the filmic landscape, together with close-ups of characters who endure these harsh conditions. Kieslowski? s observation of desperate characters, struggled for a better tomorrow, entanglement to the system, living in a communal way of life in grey, tenement blocks give Decalogue the feeling of documentary film. It seems that an inspiration for Decalogue were â€Å"chaos and disorder ruled Poland in the 1980s-ever-where, everything, practically everybody? s life. Tension, a feeling of hopelessness . 41 However, the Decalogue combines both; realism and hallucinatory style, as there is a mysterious zone in this cycle which is represented by a mysterious stranger who appears at crucial moments in different parts. The mysterious stranger is the silent witness and appears symbolically. He brings the element of mystery, something inexplicable also the tone for the series by dramatizing the conflict between the rational and the spiritual. Moreover, in Decalogue, Kieslowski preoccupied with issues of chance, fate, alternative possibilities, and the tentative suggestions of a providential esign to the arc of human life quite similar as Ingmar Bergman. His characters suffer from dislocation, a displaced orientation, a disappear identity. In many ways, Decalogue is a set of the dramatic conditions and tone of isolation, despair, longing what cannot be recovered. â€Å"Chaos and disorder ruled Poland in the mid. 1980s-everwhere, everything, practically everybody? s 40 41 Inbid. , p. XI Danuta Stokâ€Å" Kieslowski on Kieslowski†, faber and faber, London, 1993, p. 143 life.Tension, a feeling of hopelessness, and a fear of yet worse to come were obvious (†¦) I am not even thinking about politics here but about ordinary, everyday life (†¦) I was watching people who did not really know why they were living. † There is also kind of tendency for them going round and round in circles, without achieving what they wish to achieve. The series of Decalogue is also a compact about such questions as what is right, what is wrong? how to be honest? .how to live with the acceptance to the nature? However, considering these questions, it seems that in movies Kieslowski avoids easy answers. Slavoj Zizek argues that Kieslowski? interest in Decalogue is ethic not morality. This is showed by breaking the moral code in each film that the ethical path is to be found. † 42 Moreover, Kieslowski used a form of ethical questioning as opposite to the strict moral code based in religious principles in 10 Commandments. It as an attempt to narrate ten stories about different individuals, caught in some struggles of difficulties of Polish life. The Decalogue is â€Å"the virtualisation of (†¦) life experience, the explosion/ dehiscence of the single ? true` reality into multitude of parallel lives, is strictly correlative to the assertion of the pro-cosmic abyss of a chaotic. 43 Decalogue has got an authentic recording of reality, but also has got acting and stimulation which offers still authentic imagery. â€Å" The major staples of Catholic thought-moral law, sin, guilt, free will, angels; infuse Kieslowski? s world† 44 in Decalogue. The first Decalogue episode presents the death of a child. The film opens with a picture of the frozen lake, suggesting a winter. It seems that the camer a surveys this elemental image in order to avoid the human habitation, depicting despoil universe. A young man seats beside a smoking fire. He is a part of this landscape, the furry collar of his coat add animal look.The same returns at least 4 times in this part of Decalogue and returns in another part. He has no influence on action, however he leads the characters. Again in the first episode of Decalogue, there is the same technique, which Kieslowski used in his documentaries, called the technique of details. For example, Krzysztof is upset when ink that suddenly stains on his paper. It is like liquid is out of the control. This detail is reference to moment when Pawel his son is on the ice and this liquid functions as a foreboding liquid of out of control. 42 Steven Woodward , â€Å"After Kieslowski.The Legacy of Krzysztof Kieslowski†, Wayne State University Press, Michigan 2009, p. 44 43 Slavoj Zizek,â€Å" The fright of real tears. Between theory and post-theory†, British Film Institute, 2001, p. 95 44 Steven Woodward, â€Å" After Kieslowski. The Legacy of Krzysztof Kieslowski†,Wayne State University Press, Michigan 2009, p. 186 In the third Decalogue episode, there is the same technique of playing with light as for example in his documentary X-Ray. In this documentary light presses on characters? hope and fears. The first shot is of blurred light that comes into focus when a drunk appears. Light is significant foreground here.Later when a police car is fallowing Janusz in stolen taxi, the scene is shot with close-ups of flashing blue light. As in other segments of the Decalogue, close-ups with wider shots filled with variations of lighting tend to isolate characters. If one character is in shadow, the other in light present the formal separation on emotional state. In X-Ray, light press characters? desires. Shots of a wood at sunrise follow, with a mysterious fog rolling through the scene. The abstract impulse is clearly in these sh ots and they act as a suggestion of eternal space cut against images of facing death people.Also the stark contrast between the pastoral rehabilitation centre and the smog-ridden city is showed by visual rhetoric of lighting as well. From the other side, Decalogue can be also analysed trough the terms used by Joseph G. Kickasola: the mosaic structure and Multivalent Consciousness. The mosaic structure is a kind of film composed with small pieces of narrative. Mini narratives come together to form a larger narrative. Narratives are related, and the drama of the film is contingent on these relationships developing and changing throughout the course of the film.The watching elements come together to form a whole. 45 In Decalogue all 10 episodes take place in Warsaw, the same blocks- tenements arrangement, among neighbours who may know each other. There is the connection between characters within the theme. Kieslowski realised argument that â€Å" We perceive our environment by anticip ating and telling ourselves mini-stories† about that environment based on stories already told†. 46 Multivalent Consciousness takes a place when one person in some ways or another has got two or more simultaneous modes. It presents the idea of two people who might be the same person.In Decalogue, there is a mysterious man who once is a man sitting by lake in another part he takes different role. Somehow, there is an experience of a sense of mysterious connection between this one character to another character in particular episodes of Decalogue. â€Å"Tim Pulleine writes that Kieslowski? s perception of the world is saturated with â€Å" East European sinisterness. Even if one agrees with this comment-suggesting that the characters in Decalogue are themselves the products of specific East-Central European historical, political and 45Steven Woodward , â€Å"After Kieslowski. The Legacy of Krzysztof Kieslowski†,Wayne State University Press, Michigan, 2009, p. 168 46 Edward Branigan, â€Å"Narrative, Comprehension and Film†, Routledge, London, 1992, p. 1 cultural circumstances- one also has to notice that they face universal, truly Bergmanesque dilemmas. †47 The open structure in Decalogue which is also in Bergman? s movies invite to fallow the action of his characters written in symbols, allusions, ambiguity and a number of motifs such as bottle of milk- sipped, frozen, spilled and delivered.In Decalogue 1, the frozen milk in a bottle seems to be a signal that the ice is thick enough for Pawel to go skating. Ironically, the ice cracks as the water was too warm in a lake, may it be a motif of the bottle of milk de-freezing itself? Furthermore, when Pawel is on the ice-skating, the ink bottle spills on his father? s table, makes uncanny spot. Is that can be read as melted milk? In addition, the motif of milk appears later in another parts of Decalogue. In Decalogue 2, the old doctor goes to buy a bottle of milk when in Decalogue 4 is very similar scene, when father goes to buy a bottle of milk.And the same bottle of milk is prominent in Decalogue 6, when young boy Tomek distributes milk in order to contact with Magda. Magda spills the bottle of milk on a table. Might the spilling of milk occurring as an echoed red stain of blood that fills the washbasin after Tomek? s suicide attempt, when he cuts his wrists? It could be said that, the bottle of milk is a sublimation of the detail which gives a meaning for another scenes as a simple trick of theatrical play. However, Kieslowski says â€Å"When it spills, it means milk? s been spilt. Nothing more (†¦ ) And that is cinema. Unfortunately, it does not mean anything else. 48 Anyhow, this statement does not mean that he disagreed with metaphorical ability of cinema, but he simply found it more difficult for cinema than for example for a novelist to capture the inner life. One of the Kieslowski? s famous actor Jerzy Stuhr says that Kieslowski used a method of perfect dialogue. Two people on the screen are silent, and a third one in the audience knows why. From documentaries, he avoided in his movies over informative dialogue. He weaved the information through character? s behaviour and details which were always important tools of information in his movies. 9 Idziak one of his famous cameraman said about Kieslowski: â€Å"He strongly believes that the look is more important than anything else, he understand to what extent the style affects the story. He understand that the style is the story itself. † 50 Also memories are important part of his movies. This approach to memories, dreams is visible already in his documentaries ( â€Å" I was Soldier†, â€Å" X-ray†) and it is much developed and 47 48 Marek Haltof,â€Å" The cinema of Krzysztof Kieslowski†, Wallfower Press, London, 2004, p. 79 Danuta Stok, â€Å"Kieslowski on Kieslowski†, aber and faber, London 1993, p. 127 49 Steven Woodward, â€Å" After Kieslowski.The Legacy of Krzysztof Kieslowski†, Wayne State University Press, Michigan, 2009, p. 70 50 Steven Woodward , â€Å"After Kieslowski. The Legacy of Krzysztof Kieslowski†,Wayne State University Press, Michigan, 2009, p. 150 questioned in his fiction. In his documentaries, dreams were treated more as portraits of characters; in fictions they have got more metaphysical and spiritual aspects. From time to time Kieslowski characters confess to odd feelings, strange dreams that dived them in a certain direction. Torkovsky once wrote: â€Å"Time and memory merge into each other; they are like two sides of a medal. Memory is a spiritual concept†¦Bereft of memory, a person becomes the prisoner of an illusory experience; falling out of the time he is unable to seize his own link with the outside world-in other words he is doomed to madness. †51 51 Andrei Tarkovsky, â€Å" Sculpting in Time†, trans. Kitty Hunter-Blair, Austin: University Texas Press, 1986, p. 58 WHY RETRACTION FROM DOCUMENTRY? In the switch to fictions, it is quite clear that Kieslowski started to see the limits of the realist aesthetics. He discovered there was still much in life to be explored. â€Å"Not everything can be described. That is the documentary? s great problem. It catches itself as if in its own trap†¦If I am making a film about love, I cannot go into a bedroom if real people are making love there†¦ I noticed, when making documentaries, that the closer I wanted to get to an individual, the more objects which interested me shut themselves off. That is probably why I changed to features. † 52 In the interview with Stok, Kieslowski gives example about one documentary that he was making during Polish martial law in the early 1980s. He received permission from the lawyer Krzysztof Piesiewicz ( his co-scriptwriter of Decalogue). The case for it was, expose the brutal and unfair sentences of the Polish judges were passing on Piesiewicz? worker clients. â€Å" The moment I started shooting†¦ the judges did not sentence the accused. That is, they passed some sort of deferred sentences which were not in fact, at all painful. † 53 It seems that judges did not want be recorded on film passing unjust sentences. Kieslowski understood that this causes false visions of reality behind him. According to the interview with Stok, Kieslowski claims that he made his films on documentary principles. These principles reflected not to â€Å"unmediated truth, but the premise that films â€Å"evolve trough ideas and not action. 4 However, he still believed in human experiences and describing the reality as his artistic territory although, at the end of his carrier, he moved from social focus to more universal metaphysical ideas of life. It could be said that the instruments of authenticity which he used in documentaries, went toward the task of metaphysical exploration which still caused thrust to his all movies, just i n this case metaphysical thrust of portraying human feelings. Another reasons, seems to be more ethical. Probing into other? s intimacy by referring to the right. â€Å" I managed to photograph some real tears several times.It is something completely different. But now, I have got glycerine. I am frightened of real tears. In fact, I do not even know whether I have got the right to photograph them. At such times I feel like somebody who has found himself a realm which is, in fact, out of bounds. That is the main reason why I escaped from documentaries. †55 52 53 Slavoj Zizek,â€Å" The fright of real tears. Between theory and post-theory†, British Film Institute, 2001, p. 72 Danuta Stok, â€Å" Kieslowski on Kieslowski†, faber and faber, London 1993, p. 127 54 Joseph G.. Kickasola â€Å" The films of Krzysztof Kieslowski†, Joseph G. Kickasola,continuum, London 2004, p. 3 55 Slavoj Zizek, â€Å"†The fright of real tears. Between theory and post-theor y†, British Film Institute, 2001, p. 72 Zizek argues that Kieslowski supplements the prohibition to depict the intimate moments of real life with false images of fiction. He adds that Kieslowski moved from documentaries as when somebody films real life scenes in documentary, people ( actors) play themselves and he claims that the only way to depict people beneath their protective mask of playing it, paradoxically is making them directly play a role into fiction. It seems that, in Zizek? s augment fiction is more real than the social reality of playing roles.He supports the view that if in Kieslowski? s documentaries, the characters seem to play themselves, then his fictions cannot but appear as documentaries about the brilliant performance. 56 Zizek also makes very crucial questions in order to analysing Kieslowski? s. He asks; if his escape from documentaries to fiction was dictated by the ? fright of real tears? , by the insight into obscenity of directly performance real li fe intimate experiences? How fictions are even in a way even more vulnerable than reality? If documentaries show the hurt the personal reality of the character, that fiction intrudes into and hurts dreams themselves?Documentary has got its limits; â€Å"not everything can be described†, he said in â€Å" Kieslowski on Kieslowskim†. Turning camera on external events cannot capture the intimate experiences such as making love or dying he said. Analysing his fictions, the question this arises: â€Å"Could a feature describe better than a documentary? † The dominant characteristic of the fiction film is that it represent something what is imaginary of the director. However, the feature representation seems to be more realistic then in another field of art such as painting or theatre as those show effigies of objects, their shadows.When in a fiction, the setting and actors represent the â€Å"real† situation even if they played it of the certain number of film ed conventions which we recognize from our life. In â€Å"Blind Chance† , Kieslowski composed three version, which seems to begin as a dream; the young man running to catch the train to Warsaw. The movie starts, that the main character is screaming as he lost his father who wished that he becomes a doctor, however he loses his wishing whist he was dying, he tells to Witek: â€Å"You do not have to do anything†. And somehow his father? death frees him from necessity. Later in the same part he becomes a Party activist, in the second part he gets lost and in third one, he got marry, become a doctor and suddenly die in an aircraft explosion. â€Å" Witek 1 is shot with a Tarkovskian adherence to ? real time? : no time is edited out of any of the 56 Slavoj Zizek,â€Å" The fright of real tears. Between theory and post-theory†, British Film Institute, 2001, p. 75 sequences. The life of Witek 2 is edited more conventionally, highlighting the â€Å" key† moments † (†¦) The final version of Witek? life is edited most conventionally from all, virtually in the no-nonsense manner of a television movie. † 57 The end of the movie confers a sense of fantasy. â€Å" By beginning Blind Chance with Witek? s scream and by developing opposite scenarios that logically require a middle one to complete and close them, Kieslowski gives to his film a structure that preserves it from succumbing entirely to the dictates of chance. † 58 Start with a close-up of a man who screams â€Å" No† with a moving camera into darkness of his throat. This might be a scene of Witek? s flashback.Witold? s scream at the beginning, might be a replay on the end of the film, when a plane? s explosion occurs. Blind Chance seems to be more of the same elevated to an iconic Munch-like open-mounted scream with which the film starts, and exactly this scene realises at the conclusion of the film, when it means the death of the main character. As the res ult, the movie might be described as the binary of â€Å"catch† or â€Å" miss† the train: missing the train with positive outcome, missing the train with negative outcome, corresponding to the third story when he caught the plane.Catching or missing, determined his death. 59 The term Forking Paths created by Joseph G. Kickasola, where one character proceeding along a particular narrative trajectory that divides in several directions. One path might be a true, and the others just are alternative endings. 60 This term suits for Blind Chance as outcome the moment of contingency. Alain Masson refers to the construction of Blind Chance as a dilemma or trilemma, where Kieslowski invites the audience to puzzle over whether Witek? s experiences device from choice, chance or perhaps destiny.As he said in â€Å" I? m So-So`, â€Å" We are sum of several things, including individual will, fate and chance which is not so important. It is the path we choose that is crucial. â₠¬ 61 57 Paul Coates, â€Å" Kieslowski, Politics and the Anti-Politics of Colour†: From the 1970s to the Three Colours Trilogy† in The Red and The White. The Cinema of People? s of Poland†, Wallflower Press, Great Britain, 2005, p. 191 58 Inbid. , p. 192 59 Steven Woodward, â€Å"After Kieslowski. The Legacy of Krzysztof Kieslowski†,Wayne State University Press, Michigan 2009, p. 122 60 Inbid. , p. 69 61 Annette Insdorf,â€Å" Double Lives, Second Chances†, MIRAMAX, New York 199, p. 59 CONCLUSION In Poland in mid-1970s and 80s, Kieslowski was a leading documentary film- maker with the following output :The Office ( 1966), The Photograph ( 1968), From the City of Lodz ( 1969), I Was a Soldier ( 1970), Factory ( 1970), Before the Rally ( 1971), Refrain ( 1972), Between Wroclaw and Zielona Gora ( 1972), The Principles of Safety and Hygiene in Copper Mine ( 1972), Workers? 71: nothing about us without us ( 1972), Bricklayer ( 1973), X-Ray ( 1974), Curri culum vitae ( 1975), Hospital ( 1976), From a Night Porter? Point of View (1977), I don? t know (1977), Seven Women of Different Age ( 1978), Station (1980), Talking Heads ( 1980),Seven days a Week ( 1988). Kieslowski started from documentaries as a fight for a representation of the lack of an adequate image of social reality in Polish cinema caused by Communist regime. It seems that, he moved into fiction, as he noticed that when he let go of false representation and directly approach of reality, he lost reality itself in his documentaries. Notably, his documentary achievement has got unquestionable reflections on his fiction.Precisely, to feature films, Kieslowski moved â€Å"a criterion of authenticity† visible for example in â€Å" Personel†, where he made significant remark toward â€Å" authentic cinema†. For this production, he used improvised dialogue within the tradition of Italian neorealists, to cast non-actors for majority of roles. In the interview with Stok, he describes, how characters are true as they contradict the conventions of filmic stereotypes. Moreover, the next important tool in his movies is the tool of detail. Kieslowski, already started using this tool in his documentaries, whereby he developed within fiction.A detail in Kieslowski? s films, it is not just a construction of reality, but the detail plays crucial role in the transmission of reality. Furthermore, analysing Kieslowski? s films on the grounds of its documentary elements in his fiction, it is also important to interlace them with the term of naturalism which is closely associated with realism and which was not mentioned before in the paper. Naturalism fist came in the theatre of the nineteenth century with the work of Andre Antonie. He created a method of acting in order to get the actors to move away from the theatrical gestural.It means that the actors supposed to act as the audience was not there and audience feels as if it witnessing slice-of-life realism, which was also crucial for Stanislavsky? s method of acting. Actors enter the personae of their characters in order to not represent themselves. The essays describes the importance of naturalism, as Kieslowski? s actor appears to play in very natural and realist way and Kieslowski precisely stylised a life in a film. Especially, the Decalogue delivers naturally the conclusion for Poles- â€Å"they speak just like us†. The reality of what that might be seen in front of eyes, can drives nto the illusory nature of representation. It could be said that in this way, naturalism has got also an ideological effect of naturalizing. Therefore, it gives a surface image of reality. Always, aesthetic, social and moral concerns work together to deepen Kieslowski? s films. â€Å"Kieslowski? s work was prescient in all kinds of ways, that developed innovative narrative forms and stylistic methods to address pressing existential, moral and political issues ( †¦) with references to his social context and the tensions and conflicts that surrounded him. † 62Emma Wilson describes Kieslowski as a director of intimacy and interiority.Kieslowski in his movies guid