Thursday, December 26, 2019

Persuasive Essay On Tourism - 930 Words

I m the head of the tourism department of the Qingdao. In order to make it easier for tourists to familiarize themselves with the city s tourist resources, make the following instructions.It is well known that tourism has become a demand for many people and is becoming more and more popular. Why someone should visit?Because different people have different needs.There are several main requirements.Firstly, to broaden your horizons and promote your personal growth. When your vision is limited to one culture, it s hard to be right about the whole world. By enriching the mind, we are greatly admired for the tremendous creativity of human beings. Tourism can exercise the strength and determination, travelling and climbing the peak of the†¦show more content†¦Bridge isa symbol of Qingdao.Zhongshan road has a style of architecture, exotic and interesting. Lu xun park is built in the sea and originally a deforested forest belt in Germany, to commemorate lu xun. The naval museum has a submarine warship, a tourist attraction for military fans. There are a wide variety of tropical fish in the sea world, and there are mermaid and shark performances every day. The most famous first water bath in Qingdao is the Victoria s water bath.Badaguan is the best place in Qingdao. Ther e are no shops along the street, it is very quiet.Building arts of Badaguan of Qingdao form successful natural model with apeculiar characteristics under a special historical environment in Qingdao.The wind of may is a theme sculpture in May 4th square. It is also an important landmark in Qingdao. The center is a Marine arena for the 2008 world Olympic Games. The Qingdao polar sea world is one of the main exhibits in the arctic sea, such as polar bears, white whales, penguins, etc., and the most fascinating is the live performance of white whales, dolphins and sea lions. The beer town will host the annual Qingdao International Beer Festival in late August, and will be able to drink beer from all over the world. Mt. Laoshan is the birthplace of Taoism and a famous touristShow MoreRelatedPersuasive Essay On Birth Tourism1182 Words   |  5 Pages1 Layth Rawan Layth Sherry Sharifian Federal Government 2305 30 June 2017 Birth Tourism Birth tourism is when a foreigner travels to a country for the sole purpose of giving birth to gain citizenship. This is becoming an increasing problem in the United States. The 14th amendment allows for American born babies to gain citizenship in the country. Many immigrants are taking advantage of this amendment to gain citizenship for their child and then flee. Despite the benefits that the 14th amendment presentsRead MoreEssay about Tourism in Hawaii1393 Words   |  6 PagesPaving Paradise American tourism to Hawaii has increased by 14.2 percent in just two years. This dramatic increase in tourism seems to be a beneficial boost for Hawaiis economy; however, the increasing rate of tourism is harming the native people of Hawaii. While the Hawaiian economy is experiencing one of its most fruitful years, the native Hawaiian people are suffering from job loss, poverty, depression, and an overall cultural destruction (Trask 260). Haunani-Kay Trask uses rhetoric to discussRead MorePersuasion Theory is Using Messages to Influence Others1346 Words   |  5 Pagesand â€Å"value†, which refers to what people think is, true or false and right or wrong. When someone asks, Do you believe in ghosts? they are implying that it is a fact that ghosts exist and want to know if it is true for you too. Another important persuasive communication definition to be aware of is attitude. When a person says, What is your attitude toward gay marriage? they want to know if you are favora ble or not to the recent policies around this particular issue. People can have attitudesRead MoreThe Revolution Of Texas Revolution1550 Words   |  7 PagesEssay on Texas Revolution Texas Revolution, a rebellion in late 1835 and early 1836 by residents of Texas, then a part of northern Mexico, against the Mexican government and military. The rebellion led to the establishment of the independent Republic of Texas. The short-lived republic was annexed by the United States as a state in 1845. These events were among the causes of the Mexican War between the United States and Mexico, after which Mexico relinquished all claims to Texas and much of the present-dayRead MoreGlobal Warming1050 Words   |  5 PagesTake a position: Global warming is a real problem. 1000 word Essay. Using persuasive technique Global warming is the increase in the average temperature of Earth’s surface. Since the late 1800’s, the global average temperature has increased about 0.7 to 1.4 degrees F (0.4 to 0.8degree C). Climate change is happening and its effects are real. However, the larger the change in climate, the more negative the consequences will become. Global warming will make life harder for mostRead MoreRole Of Marketing Using Integrated Marketing Communications Essay1991 Words   |  8 Pagesdevelopment of relationships and brand identity and the ability to target various and specific audiences. The above will be discussed with reference to theorists Belch and Belch (2012), Percy (2014) and Schultz and Schultz (2003) among others, and the Tourism New Zealand 100% Pure New Zealand IMC campaign in order to provide a cohesive and integrated argument. In order to understand why IMC is the dominant approach; one must first have a cohesive understanding of what IMC entails. IMC as Schultz andRead MoreFor and Against Essays3504 Words   |  15 PagesFor and against essays A for and against essay is a formal piece of writing in which a topic is considered from opposing points of view. You should present both sides in a fair way by discussing them objectively and in equal detail. A good essay of this type should consist of: a) an introductory paragraph in which you clearly state the topic to be discussed, without giving your opinion; b) a main body in which the points for and against along with your justifications, examples or reasons are presentedRead MoreThe Effects Of Consumer Behaviour On Consumer Behavior1986 Words   |  8 PagesCONSUMER MISBEHAVIOUR This essay, firstly, seeks to explain the meaning of consumer behaviour. Secondly, the essay will critically analyse consumer misbehaviour. Respectively, Binge drinking, illegal downloading and shoplifting will be given as examples to make misbehaviour term understandable. The essay will focus on the reasons and impacts of misbehaviour. Finally, the essay will give some statistics and pieces of advice to prevent consumer misbehaviour. When people live, they have to do some choicesRead MoreAn Analysis of the Global Significance of the 2012 London Summer Olympics Opening Ceremony2672 Words   |  11 Pages The 2012 London Summer Olympics Opening Ceremony (Hereafter LSOOC) was watched by 62,000 spectators in the stadium and an estimated audience of one billion across all five continents, it was for a few hours the focal-point of the world. This essay will conclude that the live broadcast of this major-sporting media event has become economically significant; primarily as a result of the increasing global commercialisation of sport. Introduction Sport is seen as the most desirable element ofRead MoreComparing the United Arab Emirates and Saudi Arabia Essay2238 Words   |  9 Pagesmade up of 7 states, or emirates that are each ruled by an individual monarch; Abu Dhabi, Dubai, Sharjah, Ajman, Umm al-Quwain,,Ras al-Khaimah and Fujairah. Though the capital and center of commerce is Abu Dhabi, Dubai is the leading emirate in the tourism department and attracts hundreds of thousands of tourists each year (Alkim, 2010). Though the UAE is a heavily Muslim, Arabic speaking country, the society itself is extremely liberal. When one walks through a mall in Dubai for example, it is normal

Wednesday, December 18, 2019

The Marketing and Management Decisions of Woolworths Limited

INTRODUCTION: The retailer that I have chosen to conduct my development assignment on is Woolworths Limited. An organisation’s marketing and management decisions are affected many factors surrounding the organisations. A study of these factors is a must in order to identify the opportunities and threats which can impact the marketing environment of the company (Kotler, 2009:132). Woolworths, key task is to understand the marketing environment factors that influence the business either positively or negatively. Macro environment is made up of political, economic, social, technological, legal, physical and demographic factors which affect the business from outside. With the recent changes that are taking place in the macro environment, it is important that businesses, including Woolworths are able to prepare themselves for these changes which have an impact on the business. Businesses have to strategize accordingly in order to survive in this competitive global environment. Woolworths modifies their marketing and management strategies in order to deal with these factors/forces of the macro environment. The birth of the internet and online shopping means consumers now have access to products from all around the globe from the comfort of their own homes. To keep up to date with Technology, Woolworths have introduced self check out machines which enabled customers to do everything on their own (Palmer, 2008:218). They also applied software which monitored the businessShow MoreRelatedMarketing and Woolworth1476 Words   |  6 Pagescomplete the following four tasks. Suggested response length: 8-10 pages Tasks Task 1 (25 marks) Describe the implementation of a recent marketing program or a marketing plan of the organisation. You are required to describe broad and specific action programs (what, when, who and how) with reference to the marketing mix elements. Woolworth is a retail primary activity in supermarket and has a portfolio business which is similar to wesfarmers, like BIGW, petrol and liquor stores bondsRead MoreAn Executive Summary for Woolworths a Major Supermarket Grocery Store Chain in Australia2120 Words   |  9 PagesExecutive summary: Woolworths is the major supermarket grocery store chain in Australia, owned by Woolworths Limited. Woolworths is an incorporated public company, listed on the Australian stock exchange. This company has incomplete permissible responsibility through its shareholders and lies in the tertiary industry and retail sectors. Through their authoritative organization strategies and processes Woolworths has been able to make available to its 1.3 million customers a level of service, expenditureRead MoreCustomer Benefits Packages And Value Chains2872 Words   |  12 PagesIntroduction 3 Retail Company – Woolworths Limited 3 Service Company – Qantas Limited 3 Customer Benefits Package (CBP) 3 Woolworths Limited – CBP 4 Target customers and customer needs 4 Product availability 4 Qantas Limited – CBP 5 Target customers and customer needs 5 Understanding customer needs 5 Product availability 5 Value chain design and structure 6 Woolworths Limited 6 Advantages of Woolworths structure 6 Disadvantage – Woolworths structure 7 Qantas Limited 7 Advantages of QANTAS structureRead MoreAn Analysis Of Woolworths Australia Digital Marketing Strategy1797 Words   |  8 PagesAn Analysis of Woolworths Australia Digital Marketing Strategy Analyzing the Business Decision Woolworths Limited is an Australian retail company. Judging by market share and sales, Woolworths is the largest food and liquor retailer in Australia. The first store was opened on Friday, 5 December 1924, and today Woolworths operates 1000 stores around Australia. Perishable Pundit (2013) writes that from the beginning, Woolworths used daily newspapers to advertise. â€Å"In 1937 they decided to use theRead MoreCase Study : Masters Home Improvement1716 Words   |  7 Pagesthe joint venture between Woolworths Limited and Lowe’s, USA in order to create an opportunity for Woolworths Limited to expand its market. Bunnings is the market leader in this industry who gains 64% of total market share, followed by Mitre 10 with 13.0%, and Masters with 8.0% of market share (The Australian, 2016). The company’s revenue continuous increased since they started the business in 2011 to 2014, they gained total revenue around $1527 million in 2014 (Woolworths, 2015) but the company stillRead MoreSwot Analysis Woolworths2425 Words   |  10 PagesCOMPANY PROFILE Woolworths Limited REFERENCE CODE: 2FF5536D-6BA6-4CE5-81DF-4EABB0A5A391 PUBLICATION DATE: 8 Jul 2014 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Woolworths Limited TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................................................Read MoreWoolworths Essays3427 Words   |  14 PagesEntrepreneurship for Professionals â€Æ' Executive Summary This report is about the research on Australian major retailing company, Woolworths Limited. Woolworths Limited is not only available in Australia; Woolworths also has business chain in United State, United Kingdom, New Zealand, Hong Kong and India (Woolworths_Limited 2009). The successful of Woolworths Limited had been the main focus of this research. There are five parts in this proposal. This first section of this proposal will discussRead MoreWoolworths Analysis : Strategic Marketing Management3081 Words   |  13 Pages WOOLWORTHS ANALYSIS STRATEGIC MARKETING MANAGEMENT REPRESENTED TO SIR. AJAY KUMAR BY ALI ZAFAR MUGHAL (11201449) BIVEK THAKALI RABNAWAZ (11400273)â€Æ' Table Of Contents Mission statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 Introduction Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 6 Market Segmentation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreEssay on Retail Marketing Image Study2601 Words   |  11 PagesTable of Contents Executive Summary 3 1.0 Introduction 4 2.0 Literature Review 5 2.1Store Image 5 2.2Store Personality 5 3.0 Brand Comparison 6 3.1Brands Image Comparison 6 3.2Brands’ Personality Comparison 7 4.0 Marketing Mix 4P’s 9 4.1Price 9 4.2Product and Services Assortment 9 4.3Promotion 10 4.4Place 10 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..12 Executive Summary The ultimate goal of any company regardless of what industry or sizeRead MoreEssay on Marketing research - Woolworths South Africa7372 Words   |  30 Pagesï » ¿The retailer that I have chosen to conduct my research on is Woolworths, which is an established chain of retail stores founded in South Africa. Whilst they operate predominantly in this country, they have a substantial number of franchises and business dealings overseas. Their vast product range includes but is not limited to variable groceries, clothing, homeware and financial services, all of which are superior in quality. [Question 1 – The Existing Gaps Between The Producer and The Consumer]

Tuesday, December 10, 2019

Book Review Negative Political Advertising Coming of Age free essay sample

This paper uses the book, Negative Political Advertising: Coming of Age as a basis for a discussion on how negative political advertising has become a part of the campaigning process and how it will continue to be so in the future. It also looks at the various types of negative political advertising, the history of negative political ads, what is involved in negative political communication, the laws and ethics, and essentially, how it affects society. The authors provide excellent support throughout the book on their intentions and stance on the topic of negative political advertising. According to Johnson-Cartee and Copeland, there are three political campaign strategies as follows: supportive messages, reactive response ads, and negative ads. Here they show that negative ads are actually part of the strategy in campaigns. They go into depth and describe the different types of negativity used in advertisements, such as comparative versus direct. They also covered the different functions that these types of ads are used for. We will write a custom essay sample on Book Review: Negative Political Advertising: Coming of Age or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, different types of negative ads are used strategically throughout campaigns. The authors show that there actually is thought and strategy involved in this process, and it is not simply all attack ads; which would destroy your campaign anyway. Johnson-Cartee and Copeland provide substantial evidence of where they wanted the book to go and what direction they were going to take. The authors wanted us to see that these types of ads are useful and in fact necessary in the political communication arena. Throughout the book the authors provide many citations and examples of where their findings are coming from and how they relate to the topic at hand. Their findings and explanations are exceptional.

Monday, December 2, 2019

Literary Analysis of Bartleby the Scrivener Essay Essay Example

Literary Analysis of Bartleby the Scrivener Essay Paper Bartleby the Scrivener could be described as a narrative about acquiring rid of its rubric character. about the narrator’s effort to acquire rid of Bartleby. and Bartleby’s retentive capacity to be ever at that place. It is the narrative of an nameless attorney and his employee. Bartleby. a scribe of jurisprudence paperss. Confronted non merely with Bartleby’s refusal to make work ( first to â€Å"read† transcripts against the original. so to copy wholly ) . but besides with the contagious nature of the peculiar words of his refusal ( Bartleby’s peculiar â€Å"I would prefer non to† ) . the storyteller concludes that. before Bartleby â€Å"turns the tongues† any further of those with whom he comes into contact. he â€Å"must acquire rid of† Bartleby. At the same clip Bartleby feels â€Å"mobbed in his privacy† ( 27 ) when the other office workers crowd him behind his screen. they in bend are invaded by his idiosyncrasy – his private parlance â€Å"prefer. We will write a custom essay sample on Literary Analysis of Bartleby the Scrivener Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Literary Analysis of Bartleby the Scrivener Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Literary Analysis of Bartleby the Scrivener Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer † Bartleby’s presence interruptions down the clear differentiations between public and private. professional and domestic. between â€Å"privacy† and â€Å"the rabble. † By nailing Bartleby as the â€Å"cause† of infective linguistic communication ( linguistic communication â€Å"turned† bad ) . the storyteller wants to halt the class of a procedure ( the â€Å"turning of tongues† ) already in advancement. But acquiring rid of Bartleby is every bit slippery as acquiring rid of a chronic status ; the storyteller emphasizes a phrase which appears textually in italics: â€Å"he was ever there† ( 20 ) . Bartleby is. as the storyteller calls him. a â€Å"nuisance† ( 40 ) . an â€Å"intolerable incubus. † As a character in the narrative with a organic structure. he moves really small. but the few words he speaks interrupt out at unexpected minutes in the office. Every effort the storyteller makes to command the inactive Bartleby and his infective linguistic communication fails uproariously ( Schehr 97 ) . The storyteller experiences a funny tenseness between the impossible jussive mood ( on the degree of the narrative ) to acquire rid of the topic. and the impossibleness ( on the degree of the narrative ) to compose his complete life ( Bartleby’s â€Å"history† ) . Therefore. Bartleby is besides a fable about composing history or life. In trying to compose what he thinks of as Bartleby’s life. the storyteller simply misnames his authorship undertaking. or he emphasizes it from the incorrect point of position. In hunt of Bartleby’s beginnings. the storyteller does non merely narrate ( as he thinks ) the history of Bartleby the Scrivener ; he relates instead the narrative of his ain anxiousness vis-a-vis Bartleby. In peculiar. he relates his anxiousness over the scrivener’s silence – and manners of interrupting that silence ; for we could state that. instead than talking really small or in peculiar ways. Bartleby has peculiar ways of on occasion interrupting silence. It is this force in address. this unexpected eruption. which the storyteller frights. The storyteller. whose familiarities describe him as an â€Å"eminently safe adult male. † who likes nil better than the â€Å"cool repose of a cubby retreat† ( 4 ) . is thrown unquestionably off kelter when faced with what he footings Bartleby’s â€Å"passive resistance† ( 17 ) . Bartleby’s arm is his entire indifference to truth. whereas the storyteller seeks a 2nd sentiment on truth from the other office couples. Bartleby could be seen as the one solid block around which the storyteller writes his ain narrative about truth instead than the truth about the Bartleby narrative. Bartleby’s inactive opposition really generates the narrative — confronted with it. the storyteller creates theories ( his philosophy of premises. for case ) . carries on arguments with himself. and seeks the advocate of others — all with the opaque Bartleby as the nucleus. In retracing Bartleby’s narrative. the storyteller follows an inexplicit logic which he neer straight states. It is the logic of cause and consequence. ( He is non intentionally concealing this logic. but because he takes its cogency for granted. he neer remarks on it critically. ) Believing in the possibility of happening a particular. locatable. and nameable cause to Bartleby’s status ( as he is able to make with the other office workers. Childs and Turkey. whose tempers vary harmonizing to their diets and the clip of twenty-four hours ) . the storyteller thinks that by eliminating the cause of the job. he can change the effects. the effects of Bartleby’s talking status in the office infinite. McCall follows the same logic as the storyteller in seeking causes of Bartleby’s behaviour. He mentions comment that when the storyteller asks Bartleby to run an errand for him at the station office. â€Å"that is likely the last topographic point. if the rumour is right. that Bartleby would of all time desire to travel. † ( McCall 129 ) . The storyteller neer considers that his line of concluding might be defective — that Bartleby’s status may non be linked to a particular. locatable. nameable cause. We as readers may be placed in the same place as the storyteller in that we neer know either the beginning of Bartleby’s status ; we witness chiefly its effects. or symptoms. in the narrative. These symptoms reside non merely in Bartleby as single character. but in the very manner the storyteller tells the narrative about that character. Rather than talking about the cause of Bartleby’s status. one could more competently talk about the ways in which its effects are spread to other characters within the text. When the storyteller impatiently biddings Bartleby to fall in and assist the others in the scenario of group reading. Bartleby responds. â€Å"I would prefer non to† ( 14 ) . Hearing this response the storyteller turns â€Å"into a pillar of salt† ( 14 ) . ( Faced with Bartleby’s responses and sheer presence. the storyteller oftentimes evokes images of his losing. so waking to. consciousness. ) When he recovers his senses. he tries to ground with Bartleby. who in the interim has retreated behind his screen. The storyteller says: â€Å"These are your ain transcripts we are about to analyze. It is labour salvaging to you. because one scrutiny will reply for your four documents. It is common use. Every scribe is bound to assist analyze his transcript. Is it non so? Will you non talk? Answer! † ( 15 ) The storyteller is exasperated when Bartleby does non react instantly to the logic behind his work ethic. â€Å"These are your ain transcripts we are about to analyze. It is labour salvaging to you. † Examining or reading transcript is a money salvaging activity. from which every member of the office net incomes ( four paperss for the monetary value of one reading! ) . â€Å"Every scribe is bound to assist analyze his transcript. † To the contract the attorney decidedly demands from his employee. a bond based on an exchange of reading. Bartleby replies three times. gently. â€Å"in a flutelike tone. † â€Å"I ( would ) prefer non to† ( 15 ) . By declining to read transcript. Bartleby refuses to accept to the economic system of the office. It is possibly merely to another type of reading. one non based on a system of exchange and net income. which Bartleby consents. Although the storyteller says he has neer seen Bartleby reading — â€Å"not even a newspaper† ( 24 ) — he does frequently notice him gazing outside the window of the office onto a brick wall. Gazing at the dead brick wall ( in what the storyteller calls Bartleby’s â€Å"dead-wall reveries† ) may be Bartleby’s lone signifier of reading. taking the topographic point of the economy-based reading demanded of him in the procedure of verifying transcripts. About midway through the narrative. the lawyer/narrator visits his office on a Sunday forenoon and. detecting a cover. soap and towel. a few crumbs of ginger nuts and a morsel of cheese. deduces that the copyist neer leaves the office. Recognizing the full impact of Bartleby’s status. he states. What I saw that forenoon persuaded me that the copyist was the victim of innate and incurable upset. ( 25 ) The storyteller clearly locates the upset in Bartleby. Sing himself in the function of diagnostician and therapist. he himself is faced with the â€Å"hopelessness of rectifying inordinate and organic ill† ( 24 ) . The narrator’s concern about an single medical remedy should more competently be a concern about an obsessively private rhetorical argument or a perilously idiomatic group contagious disease ( Perry 409 ) . Despite his premise that Bartleby is incurable. or possibly exactly because he can consequence no remedy. the storyteller beleaguers himself throughout the narrative with inquiries or bids to make something about Bartleby ( McCall 9 ) . If the private man’s upset can be passed on to another ( one ) individual. what happens when the status is let loose out of close quarantine into the public infinite of the office? Bartleby walks a unstable tightrope between comedy and calamity ( Inge 25 ) . The tragic dimension frequently resides in the narrator’s turning inward on himself ( a kind of tragic compaction ) . so seting himself on test. an interior minute of accusal which finally consequences in the prostration of the narrative in a individual suspiration or exclaiming ( â€Å"Ah. Bartleby! Ah. humanity! † 46 ) . The amusing effects are frequently related to the autocratic effort ( and failure ) to incorporate the spread of parlance as contagious disease ( Perry 412 ) . If Bartleby has been a figure for calamity in the lone speculation of the storyteller. he becomes a figure for comedy in his contact with his office mates Nippers and Turkey. The more the storyteller tries to modulate the contact between the three. the more screaming — and significantly out of control — is Bartleby’s influence. The attempt to incorporate or command tends really to advance the epidemic proportions of the narrative. It is the storyteller himself who uses a vocabulary of contagious disease in relation to Bartleby. He says he has had â€Å"more than ordinary contact† ( 3 ) with other copyists he has known. Bartleby exceeds this already extraordinary contact – he has been touched by â€Å"handling† dead letters ( Schehr 99 ) . Some critics reproduce the narrator’s linguistic communication of contagious disease in speaking about Bartleby. McCall. in his survey on The Silence of Bartleby. depict â€Å"our† response. the corporate readers’ response. to reading the narrative: As we go through the narrative. we watch with a certain delight how Bartleby is â€Å"catching. † We root for the spread of the bug. ( 145 ) In a slightly less delighted vena. Borges says. â€Å"Bartleby’s frank nihilism contaminates his comrades and even the impassive adult male who tells Bartleby’s narrative. † ( Borges 8 ) In the office scenes where the employees and foreman semen necessarily together. the â€Å"bug† word is Bartleby’s â€Å"prefer. † Nippers uses it jeeringly against the storyteller as a transitive action verb when he overhears Bartleby’s words of refusal to the narrator’s supplication â€Å"to be a small sensible. † Bartleby reverberations. â€Å"At present I would prefer non to be a small reasonable† ( 26 ) . If Nippers is enduring from his ain peculiar and chronic status of dyspepsia. he takes on the symptoms of Bartleby’s status when he exclaims to the storyteller. Prefer non. eh? †¦ – I’d prefer him. if I were you sir. I’d prefer him ; I’d give him penchants. the obstinate mule! What is it. sir. pray. that he prefers non to make now? ( 26 ) Whereas subsequently in the narrative the storyteller wholly loses his critical accomplishment to â€Å"catch† himself in his address. in this exchange he is still able to joint the consequence Bartleby’s â€Å"word† is holding on him. He notes uneasily. Somehow. of late. I had got into the manner of involuntarily utilizing the word ‘prefer’ upon all kinds of non precisely suited occasions. ( 27 ) It is this qualifier â€Å"not exactly† which is of peculiar involvement. Bartleby’s usage of words is â€Å"not exactly† incorrect. â€Å"Prefer† is so insidious because it is merely somewhat awry. dislocated. idiosyncratic. As McCall accurately notes about the power of Bartleby’s â€Å"I prefer non to. † â€Å"one must hear. in the small silence that follows it. how the line delivers two contradictory significances. stubbornness and niceness. â€Å" ( 152 ) The line calls merely adequate attending to itself so as to pull others to its â€Å"profoundly assorted message† ( â€Å"its perfect yes and no† ) in an imitative manner ( McCall 152 ) . â€Å"Prefer† is as inobtrusive. as contagious. and every bit radical as a sneezing. The storyteller lets it out of his oral cavity involuntarily. When Turkey enters the scene and uses the bug word without recognizing it ( without Nippers’ italicized lampoon or the narrator’s critical remarks ) . the storyteller says to him. in a â€Å"slightly excited† tone. â€Å"So you have got the word. too† ( 27 ) . In this polar sentence. the verb â€Å"get† implies â€Å"to receive† ( as in â€Å"to receive a word or message† ) . but more strikingly for our treatment here. it implies the verb â€Å"to catch† – one â€Å"catches† the word as one would â€Å"catch† a cold. The storyteller attempts to supervise the contagious disease by calling the bug and indicating it out to the others. But the word mocks everyone’s will to command it â€Å"prefer† pops up six times in the following half a page — four times unconsciously in the address of one of the employees. and twice consciously ( modified by â€Å"word† ) in the narrative of the attorney. Bartleby could be described as a narrative of the familiarity – or anxiousness – a attorney feels for the law-copyist he employs. The storyteller arranges a screen in the corner of his office behind which Bartleby may work. Pleased with the agreement of puting Bartleby behind the screen in close propinquity to his ain desk. the storyteller provinces. â€Å"Thus. in a mode. privateness and society were conjoined† ( 12 ) . The storyteller idealizes the possibility of a perfect harmoniousness between privateness and community in the work environment. but it is exactly the struggle between these two spatial â€Å"conditions† which generates the narrative. specifying non merely Bartleby’s â€Å"idiocy. † but the narrator’s every bit good. The storyteller most characteristically brushs Bartleby â€Å"emerging from his retreat† ( 13 ) or â€Å"retiring into his hermitage† ( 26 ) . The screen isolates Bartleby from the position of the storyteller. but non from his voice. Works Cited Borges. Jorge Luis. â€Å"Prologue to Herman Melville’s ‘Bartleby† in Herman Melville’s Billy Budd. â€Å"Benito Cereno. † â€Å"Bartleby the Scrivener. † and Other Tales. erectile dysfunction. Harold Bloom. New York: Chelsea House Publishers. 1987 Inge. Thomas M. . erectile dysfunction. Bartleby the Inscrutable. Hamden. Connecticut: Archon Books. 1979. McCall. Dan. The Silence of Bartleby. Ithaca: Cornell University Press. 1989. Melville. Herman. â€Å"Billy Budd† and Other Stories. New York: Penguin Books. 1986. Perry. Dennis R. â€Å"‘Ah. Humanity’ : Compulsion Neurosiss in Melville’s Bartleby. † Studies in Short Fiction 23. 4 ( autumn 1987 ) : 407-415. Schehr. Lawrence R. â€Å"Dead Letterss: Theories of Writing in Bartleby the Scrivener† Enclitic seven. cubic decimeter ( spring 1983 ) : 96-103.