Political Science Study Review Essay Example | Topics and Well Written Essays - 750 words

Political Science Study Review - Essay Example In this reading, we are looking at three kinds of variables, which are independent variable, dependent variable and intervening variable. Firstly, when we look at independent variable, it can be mentioned as the ethnicity of the people and the culture followed by them. The reason for this is it is on these elements the whole study of research is based on. The ethnicity and culture of the various group of people is determining the flow of the research and is the one which decides about the dependent variable and intervening variable. On the other hand, the dependent variable is the protest or rebellion. Here, it is the ethnicity and culture of people which causes protest of rebellion among various groups of minority and majority in a community. These independent and dependent variables are the cornerstone of the research and bring about a clear picture of the study conducted by the researcher. There is also intervening variable which plays a significant role in conducting the empirical study by the researcher. As per (Nevarez)â€Å"A third variable that is simultaneously independent and dependent.Here the intervening variable can be pointed out as the residential locality. Residential locality in this research study stands between ethnicity and culture of the people and the resultant factor protest or rebellion. Here, just because someone is from a particular ethnicity cannot cause protest or rebellion. Instead, there need to be a localization of different ethnical people in a locality for protest or rebellion to occur. ... The ethnicity and culture of the various group of people is determining the flow of the research and is the one which decides about the dependent variable and intervening variable. On the other hand, the dependent variable is the protest or rebellion. Here, it is the ethnicity and culture of people which causes protest of rebellion among various groups of minority and majority in a community or society. These independent and dependent variables are the cornerstone of the research and bring about a clear picture of the study conducted by the researcher. There is also intervening variable which plays a significant role in conducting the empirical study by the researcher. As per (Nevarez)â€Å"A third variable that is simultaneously independent and dependent .Here the intervening variable can be pointed out as the residential locality. Residential locality in this research study stands between ethnicity and culture of the people and the resultant factor protest or rebellion. Here, just because someone is from a particular ethnicity cannot cause protest or rebellion. Instead, there need to be a localization of different ethnical people in a locality for protest or rebellion to occur .Here we can understand that ethnicity or culture of a particular group reflects on their centralized living locality and this leads to protest and rebellion on them by major ethnical people. Causal mechanism and other factors related to research Here the causal mechanism focus on the credible pathway that connects the ethnicity and culture of a population to protest and violence. The causal mechanism in this reading which relates the independent variable to dependent variable is the religion. In her book (Tienda 5)writes â€Å"Causal inferences becomes

Audited and Unaudited Financial Statements of Patton-Fuller Community Assignment

Audited and Unaudited Financial Statements of Patton-Fuller Community Hospital Virtual Organization - Assignment Example In 2009, there was a fall in stock and real estate markets which affected the hospital in making general financial decisions. The 2008 and 2009 financial statements were prepared so as to understand and compare changes brought by reassessing investments of the facility. This will help bring out the positive and negative changes and reasons why they occur. To begin with, the first difference is noted between the audited and unaudited financial statements. Looking at the Patients Accounts Receivable and with 2008 as the base year, there is a difference of $1000. Provision for Doubtful accounts in the unaudited accounts has a value of $13797 and audited statement has $13,797 resulting in a difference of $1000. Operating income in 2009 was at $689 for unaudited and at $-311 after audit resulting in a difference of $378. Effect of the differences realized in the net income from the unaudited statements to the audited statements was from $627 to -$373. Looking at the above differences, it can be noted that the decision made by the board through the Chief Financial Officer was favourable. With the unstable economy, the differences provided confidence to the hospital to be successful in the future operations.  Ã‚  

Extended commentary of During Wind and Rain by Thomas Hardy Essay Example for Free

Extended commentary of During Wind and Rain by Thomas Hardy Essay On the Title: An ambiguous and interesting choice of title, in that it is – as I will show – both incongruous with the tense (or time-scale) used in the poem and draws the reader’s attention to descriptions of the weather. The word â€Å"during† makes the weather conditions affect the present. However, the poem is mostly written in the historic present and many of the stanzas depict images of bright, pleasant days – not the â€Å"wind and rain† alluded to in the title. There is clearly an intentional discrepancy being orchestrated here by Hardy. Quote SLS: â€Å"Beware â€Å"during†, the incongruous preposition.† Overall Structure: Four stanzas of seven lines, with a very strange (but regular) rhyme scheme. Hardy uses a very odd structure indeed. The rhyme scheme utilised in the poem consists of: ABCBCDA. There are multiple effects of this: * The sixth line in the stanza breaks the poetic flow of the stanza, as it is the only line not to rhyme with another – hence acting like a mid-stanzaic volta. It draws attention to itself. Therefore, it should come as no surprise that the sixth line of every stanza breaks away from the theme of familial happiness painted in the previous five lines, and turns the subject to the contrasting theme of death. Observe the refrains used! * The drawn out â€Å"A† rhyme encompasses the entirety of each stanza. Given that the last line (about death) is linked to the first (about life), is Hardy trying to show the unavoidable connection of life and death? * Seven lines to each stanza perhaps represent a week, just as the four stanzas represent the seasons? Very poor allusion. Themes: Death, Family life, Time, The Seasons. Difficult Language Notes: â€Å"Blithely† means â€Å"happily†. First Stanza Notes: â€Å"They sing their dearest songs – He, she, all of them – yea, Treble and tenor and bass, And one to play; With the candles mooning each face Ah, no, the years O! How the sick leaves reel down in throngs!† This poem is one full of repetition and refrain. The general layout of each stanza, in terms of theme, organisation and repetition of certain lines, remains constant. Each stanza, for example, opens with an image of a family – presumably the same one throughout – in a place, or carrying out an action, in a unified and â€Å"happy† way. This stanza evokes a scene of the Victorian family gathered, singing, around a piano (â€Å"one to play†), as piano playing and â€Å"sing-a-long† was, of course, very common in Hardy’s time. Note how he only uses personal pronouns; distancing effect? Hardy goes to perhaps extreme lengths to show the family’s unity. On a critical note, one could criticise his rather inefficient use of the first four lines of this poem, but that is not our aim. Some analysis: * â€Å"They sing their dearest songs†. Note the use of a superlative adjective in â€Å"dearest†. It is the first of many. We may query its meaning; perhaps it indicates a certain reverence to familial attitude, both in Hardy and in the family itself. They are enjoying it! * â€Å"He, she, all of them.† Illustrates a togetherness within the family – one which (as Hardy will later comment upon) Death inevitably overcomes. The following line regarding the different musical voice (â€Å"Treble and tenor and bass†) illustrates a similar thing, but is used to point out that Death affects all elements of family, regardless of age. How very depressing – we’re only at line 3! Even better, he does this in all stanzas. * â€Å"– yea† Note use of colloquial (conversational) affirmative. Not only is it used to force the rhyme scheme, but it contrasts with the later â€Å"Ah, no†, which is negative. Hardy does this in all stanzas. Without jumping ahead, however, it is simply a friendly comment of approval. * â€Å"With the candles mooning each face† Night time scene. Interesting, seeing as it contrasts with the other images presented, which are all in bright daylight. * â€Å"Ah, no; the years O!† Thus we encounter the â€Å"inter-stanzaic volta†. Not only does the rhyme scheme depart from regularity (We label the sixth line in all stanzas the ‘D’ rhyme, as it is the only line not to have a rhyming companion). It signifies a departure from the pleasant theme of the unadulterated joy of family life, and an arrival at the theme of its death – or the fact that it is all going â€Å"to pass† eventually. As before mentioned, the â€Å"Ah, no;† contrasts with the previous affirmative. The actual sense of this line is rather obscure. We assume that Hardy is implicitly commenting on the fact that â€Å"the years† take away/ damage the family life – as they pass, so does the family and its happiness. â€Å"O!† is an ejaculation, expressing sadness or mourning for the family. * â€Å"How the sick leaves reel down in throngs!† Hardy furthers his ideas about death. Here is a line referring to the autumnal decay of life – leaves falling – and the way in which it precedes Death. Note how the leaves, when considered in â€Å"throngs†, may represent people? In the same way, a â€Å"reel† is a type of dance; is this (a slightly sick) dance of death? Unlikely, but we must remember that Hardy has no qualms with tragic irony. Second Stanza Notes: â€Å"They clear the creeping moss – Elders and juniors – aye, Making the pathways neat and the garden gay; And they build a shady seat Ah, no; the years, the years; See the white storm-birds wing across!† Once again, Hardy begins his stanza with an image of the family, this time in the garden – presumably in spring, as suggested by the fact that they are clearing the remains of winter (â€Å"the creeping moss†), whilst he describes the garden as â€Å"gay†. One can immediately recognise the structural similarities shared with the first stanza, as well as the meaning behind the â€Å"pleasant† image. * Note that Hardy now observes that both â€Å"Elders and juniors† participate – again, he differentiates between the different members of the family, but now uses the factor of age, as opposed to musical voices. This serves only to strengthen the original analysis; that unity may be visible and, indeed, enjoyable, but it is only fleeting in the face of Death. Lovely * Observe how the family’s actions are arranged around both â€Å"making the place neat/pretty† and around comfort. â€Å"Making pathways neat† and â€Å"building a shady seat† have only temporary effects upon happiness – the â€Å"moss† will grow back, the pathways will become untidy in time, when Winter (representing Death and decay) comes. Thus we find that Hardy is setting up, within his â€Å"pleasant† image, the backdrop upon which he wishes to point out that all happiness, joy – and life itself – is fleeting. * Or is it an image of the â€Å"futility of human endeavour† – the weather will erode the order imposed upon it, and ultimately Death will prevail? * On an aside: evidence for the scene being set in spring: if the seat is shady, then surely the sun must be out in broad daylight – not a symptom commonly associated with the Wintry illness! Ah, no; the years, the years; See the white storm-birds wing across! And yet, on cue, Hardy revives his alternative theme – this time with a slightly different D rhyme/phrase. The colloquial negative remains, but Hardy uses the echo of â€Å"the years† to emphasize the passage of time. He uses the same phrase in the fourth stanza, yet repeats the primary ejaculation in the third stanza (they alternate). The final line of the stanza is rather interesting. â€Å"Storm-birds† sound like mythical beasts – perhaps the extremity of phrase reflects that of Death? – yet they are most likely geese, flying away before Winter comes. It is not as disturbing an image as that of the leaves â€Å"reeling†, but it again points to the same idea. The use of strong verbs in all final lines in all stanza adds to their strength: â€Å"reel† in Stanza One, â€Å"wing† in the second, etc. â€Å"To wing† itself is an unusual choice, perhaps adding to a sense of the supernatural. Think back to â€Å"Neutral Tones† and the â€Å"ominous bird a-wing†. The verb has the same effect here. Third Stanza Notes: â€Å"They are blithely breakfasting all – Men and maidens – yea, Under the summer tree, With a glimpse of the bay, While pet fowl come to the knee Ah, no; the years O! And the rotten rose is ript from the wall.† Here Hardy is at last explicit about the season and its effects; much as Autumn and Winter are representative of Death and decay, spring and summer bear idyllic delights. In this stanza, we find ourselves in the latter. One cannot â€Å"overdo† the emphasis which Hardy applies to the seasons. He pictures human life as tragically linear, whilst comparing it to the inevitably cyclical seasons. In the end, the seasons – especially Winter – bring about the decay of a finite life. And yet, to begin with, this stanza suggests that the family are blissfully unaware of that fact. * Once again, we find the family in unity and happy – seeing as they are â€Å"blithely breakfasting† – suggesting a disregard for the potential decay and sadness. They appear to live in the happy present. * It has been suggested that the family have now grown up, seeing as they are now described as â€Å"Men and maidens† as opposed to â€Å"Elders and juniors†. Side point – no way to substantiate claim. Of course, now Hardy differentiates between them using sex – all the more differences which Death can overcome. * Allusions to an Arcadian ideal – a perfect landscape, full of happiness – are impossible to avoid. â€Å"Under the summer tree / With a glimpse of the bay†; it sounds more like Tuscany than Britain! Of course, Hardy is not that explicit. The â€Å"bay† may just as well be a bay tree, as much as a bit of coastland. Still, the image remains idyllic. And yet, â€Å"I [Death] am here†. * â€Å"The pet fowl† may represent a further source of happiness – domesticated or agricultural livestock have always been kept for the happiness of one’s stomach or one’s heart. Either will do. More human endeavour to be laid waste to by Death? Here, as usual, the poem breaks away and returns to the original ejaculation about the years passing. Note how the â€Å"O!† lengthens the line – it slows the reader down. Otherwise analysed above. The final image evocative of Death, however, is of our greatest interest: â€Å"The rotten rose is ript from the wall.† Again, an ambiguous phrase creates the sense of sickening mystery which Death itself possesses. Not only does the obvious alliteration of the â€Å"r† sound mount both the tension and force placed upon the final verb, but it also mirrors the ugly nature of the act itself. â€Å"Ript† is merely an archaic spelling of â€Å"ripped† – the sense is the same and bears the same strength. Yet who, or what, rips up the rose? Obviously, the image is representative of Death claiming a life; the verb suggests an unpleasant or untimely death. Quote SLS: â€Å"A complete severance from life†. Perhaps we can extrapolate this further to make a comment on the cruelty of Death in Hardy’s eyes? It may well be the wind. This would fit with the title, although we must still ponder the incongruous preposition, â€Å"during†. Perhaps the entire image is metaphorical, and Death is simply tearing a previously beautiful flower (â€Å"rotten† is probably representative of â€Å"old†) away from life? Fourth Stanza Notes: â€Å"They change to a high new house, He, she, all of them – aye, Clocks and carpets and chairs On the lawn all day, And the brightest things that are theirs Ah, no; the years, the years; Down their carved names the rain-drop ploughs.† Clearly the family have grown wealthier, to move house – and, it seems, they have moved quite literally â€Å"up† in the world, as it is a â€Å"high† one. One may question whether this stanza overly reflects upon the materialistic joys of the world. Maybe that is Hardy’s intention. I doubt, however, that this is an explicit attack upon those who value material objects; rather a memento mori, in that, despite the temporary pleasure of wealth and possessions, Death will always claim victory. Deeper analysis: * Note how we have returned to â€Å"He, she, all of them†. Have we come round in a full generational cycle? * The weather remains good, as the family display their possessions on the lawn, presumably as they either prepare to move them to the new house from the old, or simply before they have been properly installed. Clearly Hardy is using summer to represent joy and prosperity. * The language bears little complexity – hence little analysis! Is this done to reflect the simple, but enjoyable, pleasures of materialistic desires and good weather? * â€Å"Brightest things which are theirs†. Note another superlative. Relevance/ importance, other than to add emphasis? (Have previously analysed the secondary ejaculation. Now repeated.) The final image of the poem is possibly the most interesting, dramatic and explicit. â€Å"Down their carved names the rain-drop ploughs.† Here Hardy at last makes an explicit reference to the subject of death, in that their â€Å"carved names† are grave stones, whilst also tying in the title (with the reference to the weather). Primarily, we are shocked by the contrast; clearly, Hardy is imagining the same individuals with whom we are now familiar (as â€Å"the family†) as being dead. They have been buried. This is a very sudden and rather upsetting realisation. Hardy very successfully makes his point about the frailty and temporal nature of life. Their successes and happiness are irrelevant. How depressing! Worse, Hardy suggests that the weather erodes them not only in life, but also destroys (â€Å"ploughs†) their memory in death; the rain drop appears to be eroding away the names from the stones. This insensitivity contrasts with the use of â€Å"names†, which are highly personal. Perhaps, however, Hardy intends â€Å"ploughs† to be positive. As in the agricultural sense, the rain drop prepares for new growth? Final note: Is the narrator writing the poem in the grave-yard? Are the images he recollects merely his memories of a family now dead – the images of Death are all happening around him â€Å"during wind and rain†? Clever point. Perhaps.

Business Plan And Marketing For Aroma Boutique Marketing Essay

Business Plan And Marketing For Aroma Boutique Marketing Essay The Aroma Boutiques mission will be contributing holistic therapy treatment to health care professionals in and around the Paphos area in Cyprus. The therapeutic company will originally provide are Aromatherapy and Reflexology treatments. The Aroma Boutique will present a professional image and manner when carrying out a Complementary and Alternative treatments. Everything we do is interconnected to all the parts of our lives. The Aroma Boutique responsibility is that when treating a patient or client, we are entering a relationship with her and we want to make and keep this a positive one. (V. Pitman and K. Mackenzie, 2002). This small business includes a health care professional who provides healing process to restore health using reflexology technique and essential oils. Our higher goals are health and safety. We support the patient to be more open to their possibility of change and give them staying power and courage to see the healing process through to its conclusion. The name of the company is Aroma Boutique which has been checked and no other business is present with the same name in Cyprus. The Aroma Boutique will be awaited to generate _________ per annum of business income. The specific treatments will be priced at an average of  ­Ã‚ ­Ã‚ ­____ for an hour and a half with consultation form and aftercare advice. The business income is based on 10-20 clients a week, operating for 44 weeks of a year. The amount of money will achieve to make a profitable and independent company. The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Business Opportunity Theodora Polydorou will open the small company with the name Aroma Boutique in Paphos, Cyprus. Theodora will begin trading in September 2013 and will propound service which supply Complementary and Alternative treatment such as Aromatherapy and Reflexology. This new and small business started by a currently qualified graduate with a BSc Complementary Therapy (Aromatherapy and Reflexology). This business will trade from a privately residence hotel with specific treatment room. Moreover, some health professionals commented that their jobs are very stressful. Many professionals experiences burn-out at some point, and some health professionals find it unbearable, prompting them to leave clinical medicine for a non-clinical career, or perhaps even leave the healthcare industry altogether (www.healthcareersabout.com ). Considerable research has been devoted to job stress among different groups of health professionals. Mean stress scores on the HPSI were significantly different for all three professions, with nurses reporting the greatest level of stress. Frequency of exposure to individual stressful job situations also differed significantly among the professional groups (Behavioral Medicine, 1988). However, many health professionals have provided numerous ideas for relieving stress and preventing burn-out. All registered practitioners must be assured of the relevance and accountability of the therapy which they are using. On the subject of Accountability the UKCC Guidelines for Professional Practice in 1996 (p.8) state: Accountability is an integral part of professional practice, as in the course of practice. The service supply by Aroma Boutique will advantage clients by relief stress level and improve the condition of the mind giving some effect to the behavior of a person. Therapists must be devoted to the Code of Conduct of their Professional Organization. Therapists should not give a medical diagnosis or promoting the sale of goods. Consequently, the personal information and details of clients will have to kept safety. All communication between the patient and the therapist is confidential. Issues of safety and risk for the therapist when working alone are of increasing importance (A. Left and H. Marquardt, 2000). A number of areas of potential vulnerability should be addressed before beginning practice, in order to minimize it not eliminate such as risks. Customers will be interested in Aroma Boutique because it promotes health and safety treatments. The treatments encourage relaxation and this must be seen as a major benefit on the road to good health and maintenance (Renee Tanne, 2003). Aroma Boutique will have Aromatherapy treatments using essential oils and Reflexology treatments. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapists) and IFR (International Federation of Reflexology) will be included. There is a new legislation around Health and Safety. This new legislation includes recent amendments to accident investigation techniques, fire and hazardous substance legislation. According to the Reflexology Association of Canada defines that reflexology is a natural healing art based on the principle that there are reflexes in the feet, hands and ears and their referral areas within zone related areas, which correspond to every part, gland and organ of the body. It encourages the digestive system, increase the circulation, reduce stress and promote good health and well-being. The vision for the future of this small business is that it will be efficacious and favorable within one year. Therefore, the clients will be delight with their treatments. The services of Aroma Boutique will offer full Aromatherapy massage with essential oils and full Reflexology treatments with natural creams. The benefit of the company is that relieving stress, depression and generally it enhance psychological and physical well-being. Customers will be happed in the Aroma Boutique as it provides enjoyable with special knowledge of health care professional. The health benefit of Aromatherapy is that provide healing of both the mind and the body. Most are used in blends with others essential oils to create a specific result, such as soothing, anxiety, stress, easing nausea or relieving headaches. For instance, Lavender essential oil benefits are relieve pain, remove nervous tension, enhance blood circulation and treat respiratory problems. 1.3 Management team and personnel The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. Aroma Boutique includes Aromatherapy and Reflexology treatments and it promotes natural creams, lotion, essential oils and candles. In the geographical area of company there are already services that promote Complementary Therapies in Paphos. The rent of the company is about  £800 per month, which is includes electricity, gas and water. The salary will be considered in around  £800 per month and  £Ã‚ ­Ã‚ ­Ã‚ ­____ per year. The salary will be increase when the outgoings and profit decrease. ______________________________________________________________________________________________________________________ Operations The Aroma Boutique will be located in a private residence hotel property, in a specific treatment room. The workforce will comprehend of only one person and they will operate as a sole-trader. The benefits of this location will be that the hotel is on the beach, within walking distance from Paphos Harbour and 1 Km from the town centre of Paphos (www.hotelclub.com ). Moreover, the benefit of the business will be that the rent of the hotel includes electricity, water and gas. However, the disadvantage of the business is that the sole trader has the personal responsibility of payments, insurances, bills, clearing and planning permissions of the Aroma Boutique business. The operations of Aroma Boutique include legislation around Health and Safety Association of Cyprus, Health and Safety (First Aid) Regulations 1981 and Consumer Protection Act 1973. In addition, Aroma Boutique will be registered to regulating body of the IFPA (International Federation of Professional Aromatherapists) , IFR (International Federation of Reflexology) and General and Product Safety Regulations. The Social Insurances of Cyprus applied to all workers such as employees and self-employees. The insurance are fire alarms, security alarm and Health Insurances that include Hospital and employees insurances. The Social Network will be needed in this business for keeping financial data sheets, confidential client records, website of advertising, communications with clients, searching and online bills. The information of clients will be kept in safety place for confidentiality and additional support. Basic Financial Forecasts The workforce will comprehend of only one person and they will operate as a sole trader from privately residence hotel. In terms of accounting, the sole trader will need to submit an annual self assessment form to HMRC (HM Revenue and Customs), registered as self0employed, and keep accurate and up-to-date records of all business transactions and accounts. Moreover, self employed people are liable for class to NI contributions (currently  £2.40 per week: 2010/11 Tax Year). Corporation Tax is essentially a tax on a sole trader companys profits. The sole trader doesnt usually need to register for VAT (Value Added Tax) until the self employed turnover reaches a certain limit in any 12 months. The VAT is currently  £ 70 000. Capitan Investment for Aroma Boutique business is  £5000. The sale trader can see five clients per day. In result self employed can have 70-75 clients per year and 360 treatments per year. Aroma Boutique will open for 5 days per week, particularly on Monday until on Friday. Six clients a day should be a maximum to ensure the therapists is not overworked and that the clients get a good treatment. Take a minimum of fifteen minutes break between each client (Renne Tanner, 2003). Aroma Boutique will open from 8:30pm to 7:30am with 7 repeat breaks. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. The revenues of company are gained from the sales of oils, creams and candles that are supplies by the company and the payment of treatments by clients. The amount of money that is acquired from the revenues of company are  £3000. The cost of sales is  £300 for the first month associated with the above. The Fixed Costs includes rent which is  £600, salary which is  £1000, advertising which is  £200, a delivery van expense which is  £50, interest of loan which is  £200 and bills which is  £200. The Overheads includes Office Furniture which is  £3000, insurance which is  £200, equipments which is  £800, laptop and printer which are  £900 and licenses which is  £100. The equipments of Aroma Boutique are bed, couch roll placed on the trolley and couch, chair or stool, towels, sheet and other cover, pillows, clean gown for the client, uniform for the therapist and a blanket in case the client becomes cold. Moreover, bolster or rolled up towels, CD player, client consultation form and pen. Therefore, the trolley should contain the following items which are essential oils, carrier oils, bowls for clients jewelry and cotton wool, antiseptic wipes and tissues. The sole trader will buy her essential and carrier oils from Essential Oil Online Ltd (http://www.essentialoilsonline.co.uk/). Also, the sole trader will buy her bed, trolley, couch roll, chair or stool and uniform from the website of the EBAY (http://shop.ebay.co.uk/?_from=R40_trksid=m570_nkw=MASSAGE+TABLE). Clean and fresh cotton sheets, towels or paper towels are used to cover the bed and must be changed regularly. Clean cotton or paper towel is also needed to place under the feet of each patient. It believed that 1000ml of carrier oils will need to be bought and10 rolls of couch roll will need to be bought every six months. The general Licences and permission of Aroma Boutique business are general business permit, a sales permit, a professional licence, a food service permit, a child care licence, a sign permit and client permit. The Social Insurance Scheme of Cyprus applies to all workers (employed and self employed). In the case of self employed person, the contribution is 16.9% on the insurance income of the person concerned. A self-employed person is liable to pay contributions for each contributions week in which he/she has worked. For example, fire alarm insurance, for security alarm (CTV), health insurance that include hospital and employees insurances. The costs of the insurances will be  £200. This company will have contact with clients due to the facts that legislation will have for their protection such as Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). The Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Section 2: 2.1 Marketing Strategy The process of developing a strategic marketing plan helps insure that all tactical marketing programs support the Aroma Boutiques goals and objectives, as well as convey a consistent message to customers. The Marketing Strategy for the Aroma Boutique will be effective and supportive to cover the particular needs of customers. The Marketing Strategy includes PESTLE and SWOT analysis to be productive. A SWOT analysis should be attend after the PESTLE analysis, as the external environment impacts on the strengths, weaknesses, opportunities and treats that the business faces. PESTLE analyses are the Political, Economical, Sociological, Technological, Legal and Environmental factors of Aroma Boutique plan. Political factors: The integration of Complementary Therapies into health care practitioners is current political factor. Australian General Practitioners (GPs) said that esoteric therapies such as spiritual healing, aromatherapy and reflexology seem to be relatively safe and ineffective. In addition, GPs said that the risks of Complementary Therapies were seem to mainly arise from incorrect, inadequate or delayed diagnosis and interactions between Complementary Medications and pharmaceuticals (Journal of Alternative and Complementary Medicine, 2005). This is harmful research for Complementary Therapy. However, as we know, there is lacking evidence from these therapies. There is a need to provide funding for further research from Complementary therapies. Economical factors: The financial difficulty it would have a negative effect of the products that Aroma Boutique provided. The quality, quantity and the price of products will be regularly ascertained by the sole trader of Aroma Boutique. Consequence, it will support team like NHS (National Health Service) that will increase the clients of company. However, Cyprus doesnt support the National Health Service (NHS) because of the finance. Finance minister of Cyprus Charilaos Stavrakis said: Final decisions should already have been made and the finances should have been sorted as a result we promote the NHS (www.cyprus-mail.com). Sociological factors: The social attitude against work and lifestyle has been seems to be very stressful. People want more and more in their life as a result, people are working longer hours. People using Complementary therapy will be less stressful and tired. People respecting and interesting in Complementary and Alternative Medicine, so they respect our job. Aroma Boutique is attractive place with healthy environment that people can enjoy it. Technological factors: Develop of technology will affect the Aroma Boutique because of the wed advertising. With Facebook page, Aroma Boutique will communicate with clients and will be selling more products. Customers will be informed of special events such as Christmas, and they will be interested to enjoy it. These aids can be very effective for the company. Legal factors: Legal aspects that would be allowable in the operations of the Aroma Boutique are legislation around Health and Safety Association of Cyprus, including Cyprus Health Service Promotion Board and Health Safety (First Aid) Regulations 1981. Therefore, legislation about clients protection is Consumer Protection Act 1973 (www.cyprusconsumers.org.cy). General Product Safety Regulations and register to regulating body of the IFPA (International Federation of Professional Aromatherapist) and IFR (International Federation of Reflexology) will be acquiescing. Future legislation about Health and Safety will be change. This new legislation is designed to keep busy health and safety beside. The current course includes recent amendments to accident investigation techniques, fire and hazardous substance legislation (www.reedlearning.co.uk). Thus, the clients will trust and support the Aroma Boutique. Environmental factors: Aroma Boutique will have interesting environment with attractive decoration. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the centre of Paphos (www.hotelclub.com). Customers will be relaxed with the beautiful view of Aroma Boutique. The EU has some of the highest environment standards in the world, developed over decades to address a wide range of issues. Total the main priorities are recycling, combating climate change, reducing health problems from pollution and using natural resources more responsibly(www.europa.eu). This legislation is promote a more efficient and accelerated process for healing environment. SWOT analysis of external and internal impacts on the strengths, weaknesses, opportunities and threats that Aroma Boutique faces. Strengths: Aroma Boutique provides new natural products such as candles, lotion cream, essential oils and fragrance oil. These specific products will interest the clients with guaranteed high level of quality. Patients will be worry less about their condition after receiving treatment in Aroma Boutique. The aroma of natural essential oils stimulates the brain to trigger a reaction. Aromatherapy stimulates the immune system, strengthens resistance to disease and helps to combat infections. It can alleviate headaches and helps to deal with different emotions, such as anxiety, stress and depression. The sole practitioner has high level qualification with a BSc (Hons) Complementary Therapies and appropriate knowledge of Aromatherapy and Reflexology. The Aroma Boutique will be operated by a sole trader, as a result, there will not have to deal with any internal issues. Weaknesses: Many people would find it very stressful to be dependent on constantly finding work, rather than to be on regular salary (Hinks, 2000). These external factors will have an effect on the business because the sole trader will be stressful in her work. On the other hard, competitors has more experiences than the sole traders because they working for many years. The new business has no previous experiences of running a business. If the products works, people will buy it. By doing your homework and researching the efficacy of your product you will have the facts readily available to interested customers (Hinks, 2000). Opportunities: There is a growing area of possibilities of employment as complementary therapies grow in status and acceptance (Hinks, 2000). More clients will be visit the Aroma Boutique because it helps relieve health problems and improve the quality of life. Events health care organizer of Cyprus Victoria Costantinou said: We have many more therapists living in Paphos now. We have aromatherapists, osteopaths, and numerous health professionals in the district. The Complementary Therapy in Paphos has increase and the Aroma Boutique will have many interesting clients. Aroma Boutique shows the benefits of aromatherapy, while clients are getting paid without having to spend a penny. People will be interesting to invest in Aroma Boutique business in order to expand. The products will have the ability to become more popular because of technological developments. Facebook page and email will be connecting the business and other therapists as well as health care practitioners. Threats: Some practitioners have not helped the general image of Complementary Therapies by offering methods of treatments that are unreliable (Hinks, 2000). As a result the business will assure potential clients that the therapy has an objective credibility. Technological improvement could be regarded as a threat, like the manage chair, which could solicit Aroma Boutique clients. 2.2 Marketing Objectives Smart objective is a way of evaluate the objectives or ambition of a company including measurable, specific, achievable, time and realistic goals. Sole trader uses strong Marketing to build the business awareness. Networking and Connecting within sole trader community are important to get new clients in Aroma Boutique Company. The objective is specific, if the business will have 5 clients per week for the first months. The business is achievable as it only needs 2-3 new clients a week. Take a minimum of fifteen minutes break between each client. Six clients a day should be the maximum to ensure the therapist is not overworked and that the clients get a good treatment. (Renee Tanner, 2003) The realistic goals of marketing objectives are that Aroma Boutique will give to the clients free items when clients spend above a specified amount of treatment. Free offers help with the buying decision and increase sales of business. The objectives are achievable as the sole trader knows what makes Aroma Boutique different from competitors. During a year, sole trader will analyze her competitors strengths and weaknesses. For instance, Aroma Boutique is increasingly offering unique products to differentiable themselves from the common facials and body treatments. 2.3 Implementation Marketing Tactics: The Marketing Tactics of Aroma Boutique includes 4 Ps which are product, price, place and promotion. Product: Aroma Boutique having a great product as a result people loves oils so much that they buy them again and again and tell their friends. Aroma Boutique product are cream lotions, candle, essential oils and fragrance oils. Sole trader will ask for suggestions and honest feedback due the fact that it will decrease the quality of product. Price: Full body aromatherapy massage:  £50 Facial/Indian massage:  £20 1st treatment Urgent Care Routine Reflexology:  £30 8 treatments in Aromatherapy:  £420 6 treatments in Aromatherapy:  £370 8 treatments in Reflexology:  £300 6 treatments in Reflexology:  £240 The prices maybe will be decrease in few years. Place: The workforce will comprehend of only one person and they will operate as a sole-trader from a privately residence hotel. The name of hotel is Alexander the Great. It is located on the South-Western side of the isle of Cyprus. It is on the beach, within walking distance from Paphos Harbor and 1 Km from the town centre of Paphos (www.hotelclub.com) Promotion: They are cheap online advertising methods that customers will be attracted such as Facebook page. Moreover, Aroma Boutique will find cheap shipping and delivery services for their product such as Akis Express Ltd. Clients can see our advertising in labels in busy road in Paphos. The promotional materials will include leaflet in beauty shop or in shopping centre. Supporting friends will have our leaflet in their shops such as accessories shops, gym, hairstyling and perfume shops. Sales: 5% discount for first contact. 10% discount for second contact. 50% discount for sixth to twelfth contact. If you pay first 8 treatments, you will have 20% discount with free facial cream for women or free body cream for men. If you pay first 6 treatments, you will have 10% discount. For Student/ Family members/ older people will have 10% discount with one free treatment. For Christmas, Easter and specific holidays gifts are available. Prospecting: Keep sending message to the clients when Aroma Boutique has events and new products. Aroma Boutique will contact with clients every weekend because most people need to see and hear a message three to seven times before they will buy the product. Aroma Boutique will be celebrate particular dates of the year with special gifts and offers, for example Christmas, Easter and specific holidays. Therefore, perhaps the best place to start an aromatherapy and reflexology business is selling in festivals, trade shows and markets. Effective Marketing: Look for some low-cost ways that sole trader can enhance the perceived value of Aroma Boutiques product or service. Consequently, sales and net profit margin go up. Sole trader should not waste money in her business. For instance, sole trader calculates impact of the advertising and use only one telephone number for waste money. Benefit Power: The natural products will be made by the sole trader of the business. The natural products help people with dry, sensitive and damaged skin such as lotion and bath cream. Natural skin care products are the safest and the most effective means to maintain the good health of clients skin. Conversion: The advertising is magnetic so that is will attract peoples attention. The colours are interesting and associated with essential oil bottle logo. The colours of website design are similar to those of the advertising that will promote the marketing of Aroma Boutique. The pictures of advertising and web site associated with essential oil, natural products and massage. Timescales: The Aroma Boutique will be open in September 2013. The tasks will be controlled by Theodora Polydorou, the sole-trader and will be placed in timetable. The key tasks have been organized in order of implementation: Akis Express Ltd Design website Advert in leaflet The calculation for these breaks down as: Akis express Ltd  £50 Design website  £150 Advert in leaflet  £50 _______________ Total  £250 The timeline of these tasks will be as follows: Akis express Ltd delivers leaflet and product on 5th September Design website set up on 10th September Advert in leaflet will be prepare on 11th September

Summary of I Know Why the Caged Bird Sings Essay -- Maya Angelou Liter

Summary of I Know Why the Caged Bird Sings Maya recalls an Easter Sunday at the Colored Methodist Episcopal Church in Arkansas. Her mother makes her a special Easter dress from lavender taffeta, and Maya thinks the dress will make her look like the blond-haired blue-eyed movie star that she wishes, deep down, to be. But, the dress turns out to be drab and ugly, as Maya laments that she is black, and unattractive as well. She leaves her church pew to go to the bathroom, and doesn't make it; she runs from the church, ashamed, but glad to be out of church and away from the children who torment her, and make her childhood even harder than it already is. Analysis: One of the main themes of this chapter is race and appearance; Maya already establishes that she wanted to be a movie-star looking white girl as a child, and tried to deny her real appearance. Connected with the idea of race is beauty, as Maya describes images of blond hair and blue eyes as the paragon of beauty, and says her appearance is merely a "black ugly dream" that she will wake out of. Maya seems to have been an imaginative child, as she envisions her "head [bursting] like a dropped watermelon" from trying to hold her bladder. Angelou shows a talent for using images to explain and clarify feelings, and employing her descriptive powers to make even mundane incidents very vivid. This autobiography, which covers Maya's life from age 3 to age 16, is often considered a bildungsroman since it is primarily a tale of youth and growing into young adulthood. However, unlike a typical, novel-form bildungsroman, the story does not end with the achievement of adulthood; Angelou continues to write about her life in four other volumes, all addressing her life chronologically from her childhood to the accomplishments of her adulthood. It is important to keep in mind that this is an autobiography, rather than a novel, and that the narrator and the author are indeed one and the same, and the events described in the book are intended to relate a very personal portrait of a person's life. Chapter 1: Summary: Maya says that when she was three years old and her brother was four, they were sent from their father in California to their paternal grandmother in Stamps, Arkansas. They were eventually embraced by the town, and lived at the back of the store that their grandmother and uncle owned and ran. ... ...al and flawed. The images and words chosen to represent St. Louis tell of the children's fear of this new place, and their apprehension at being taken to live with someone they don't know. The "crowded-together, soot-covered buildings" are completely alien, and a bit bleak to them. They may have been driving "to Hell" for all the children knew, with their uncertainty and fear coloring the strange landscape. She begins to believe in "Grownups' Betrayal," as again they are being let down by their father; her tone reveals her hurt and bitterness at being reclaimed by their father, only to be sent away once again. Angelou describes her mother as being like "a hurricane in its perfect power," or "the climbing, falling colors of a rainbow"; these metaphors convey that Maya's mother is a flawless work of nature, vibrant, powerful, and very beautiful. Maya seems to admire her from afar, too, like you would admire a rainbow from afar; but the instant power of the children's love for her is encapsulated in the two cliched phrases "struck dumb" and "love at first sight." Although Maya might feel a bit distant from her mother, nevertheless the love she feels brings them a little closer.

English Story :: essays papers

English Story Hello my name is rage, you are probably thinking just about now that who named this girl. Well I have always had that question on my mind as well. From what I remember about my childhood (which I might add is not much) is mostly living in this house with about thirty other kids that did not have parents either and we lived off our worldwide drug Elate, bread and water. I was told from the older kids that my mother dropped me off there one day she told the kids that she had been diagnosed with AIDS, and she was going to murder herself. So my best friend her name was Sky, she was one of the older kids and she took care of me for my early years. I lived there until I was about 16, then I moved in with Jeremy, my boyfriend and started a family. Anyway back to our drug Elate, you may have an idea what this drug is I have no idea if it will sill exist when you receive this letter or you may have never heard of the drug before. So let me explain. It is what I have heard that people used to call "cocaine" or something in that form. And I have also heard that people used to actually pay for this stuff, and used to go in "jail" if they were caught with it or on it. Well now a day it is completely different, we have to be on it twenty-four hours a day, seven times a week, etc. The drug Elate, it brings all the others and me such a high, and has got me through some pretty bad times in my life. You already know my mother died from it, using the needle method, and I presume my father did also; that is why we start our lives so early in this society. The older kids have prepared us that our lives only last about forty years, if we are lucky. But forty years of being high; that is the way I want to live my life. Who really like's reality in the first place. The only down sides of this drug are my nose hurts all the time and I do not really sleep, nor eat much, the drug make me feel full. It is our choice weather we want to sniff the stuff or inject it or do both. I personally switch with both methods every few months. The one thing that I do not do is share needles, that is the huge down side

Animal Rights Opinion Essay Essay

To have a liable viewpoint on the topic of Animal Rights, one must practically have the abilities of a well-practiced philosopher. You must be able to fully evaluate the characteristics of every possible relationship, good or bad, between man and his fellow members of the Animal Kingdom, and their potential outcomes. You must also decide if you believe in human exceptionalism, that is, whether or not we are equal to animals. â€Å"A rat is a pig is a dog is a boy.† Says Ingrid Newkirk, head of PETA, in 2003, â€Å"They are all mammals†. Other individuals, however, such as Wesley J. Smith (2010), believe that this attitude will devalue the â€Å"the unique status of humans†. Everyone has their own take on this topic, and, if we resolve this in a civilized and orderly fashion, we can potentially have a perfect balance between humans and the world’s diverse flora and fauna. Across the globe, there are hundreds of organizations that are constantly fighting for the equality of animals, and the elimination of their mistreatment. Some of the bigger names include the World Wildlife Fund, (WWF), and PETA (People for the Ethical Treatment of Animals). These groups rally, lobby, and petition against criminal acts against practically every species of animal, and believe you me they have their hands full! In some laboratories, primates are being rigorously forced through difficult tests, and on some farming facilities belonging to today’s big corporations, such as the large restaurant chain known as Kentucky Fried Chicken (KFC), animals are being harvested in an inhumane manner. Among the worst cases is the solicitation of â€Å"crush films†, in which puppies and small, cute animals are â€Å"slowly crushed or impaled by women wearing heels,† reports David Michael (2010). These videos were banned in 1999 by the Supreme Court, until the federal law had overreached, and the law was overturned. These acts are clear examples of cruelty towards animals, and can never be truly justified. If we take the rights steps, in a warranted and honest manner, then we can stop animal abuse, and save future species from an unruly and unjustified future as slaves to man-kind. There also exists a whole other group of people who believe that life is just a game of the survival of the fittest, which is similar to the point of view of Wesley J. Smith, author of A Rat Is a Pig Is a Dog Is a Boy: The  Human Cost of the Animal Rights Movement. He, and many others, believe that â€Å"valuing humans over animals is a form of discrimination† against humans, which he describes in his new book published in 2010. He also tells us that giving animals the same legal status takes away from who we are, as the dominant species of Earth. I personally, do not believe this is completely true. We moved these creatures out of their homes to build our houses and buildings, and then polluted them with the carbon outputs of our cities and towns. This makes it our responsibility to help them find new homes any way we can. On the other hand, he did mention something I could partially relate to. â€Å"Humans do indeed have a moral obligation to promote animal welfare, but they are also entitled to use animals, particularly if the use of animals alleviates human suffering.† I can get behind this statement to some extent. There are hundreds of scientists using animals to research possible cures for certain diseases that affect thousands of humans daily. However, harming these animals would be completely unacceptable. We could use alternative solutions, like observing animals in their natural habitats, if possible, and study them there, or at least let them go, unharmed, after the experiment is completed. Although many groups and individuals are taking the right steps to put an end to this epidemic, not everyone likes to play by the rules. There have been numerous cases of arson, theft, and animal right activists terrorizing companies that test on animals. In fact, â€Å"fifty-one out of fifty-eight of the incidents of domestic terrorism identified in the FBI’s report Terrorism 2002-2005 were suspected to have been perpetrated by animal rights activists,† claims Smith (2010). â€Å"Which is surprisingly violent for its (animal rights movement) allegedly non-violent goals,† agrees David Michael (2010). Some of the more extreme cases include lighting entire laboratories on fire, death threats, and, in 2007, a researcher’s children being sent HIV-infected needles in the mail. Even PETA is not completely innocent of such acts. In 1995, they donated over $45 000 to the defense funds of Rodney Coronado, who was guilty of burning down a Michigan State laboratory. PETA finds these are â€Å"acceptable crimes†¦when used for the animal cause,† says Alex Pacheco, a co-founder of PETA. They also compared animal cruelty to the Holocaust in one of their many campaigns, to get their message across crystal clear, which offended many members of the public, and therefore raised many eyebrows. I believe that we must find was  to eliminate animal abuse with this ‘militaristic’ component. In conclusion, I believe that, a long time ago, before man first started his evolutionary track, a balance of rights and respect between our kind and the rest of the world’s fauna existed. However, as we evolved, this balance shifted into our favor. We became the dominant exception in the Animal Kingdom, removing inferior species from their homes, either by enslaving or killing them. This behavior is unacceptable, and must be stopped, because of its excessive injustice towards animals. I also believe that organizations like PETA are on the right track. In order to make change, we have to fight for it, but to certain extents. Arson and burglary are deplorable, and will only make the problem even worse. We must deal with these issues in a civilized and organized manner. Burning laboratories simply won’t do. Once these steps are taken, and if we are able to treat animals with the respect and value, we will be able to coexist in harmony with the rest of the Animal Kingdom, and the balance we once had can be restored. Works Cited Michael, D. (2010, July 21st). Animal Spirits. Retrieved July 30th, 2010, from the Book: http://www.tnr.com/book/review/animal-spirits